Entries from Search Engine Roundtable tagged with 'AdContext'

Are Women More Likely to Click on Contextual Ads?

A small case study, very small case study, posted at DigitalPoint Forums shows how a person who has Google AdSense on three different sites, has the highest click through rate on his ads on the site that is most tailored...

eBay Contextual Ads Can Be a Bit Too Graphic

eBay launched eBay AdContext a while back and ShoeMoney is currently running those ads on his blog. When I went to his site yesterday, I notice that one of the ads (aka listings) had a racy image of a woman...


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