Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google had another Google Ads bug impacting ad spend, this time with tROAS and maximize conversion value. Bing now lets you search for local inventory, store hours, reviews and much more. Google Business Profiles now let you edit healthcare facility accepted health insurance details. Google's John Mueller gave some advice on what to do if your author changed his or her name. Google is testing a new design and layout for key moment video featured snippets.
Search Engine Roundtable Stories:
- Google Ads Spending Bug Again This Time Impacting tROAS & Maximize Conversion Value
We have yet another Google Ads spending bug to report, this one was related to Google advertisers using Target ROAS or Maximize Conversion Value bid strategies on some campaigns on December 2, 2021. These advertiser may have experienced "spending fluctuations." - Google Tests New Key Moments Video Feature Snippets Layout
Google is testing a new layout for the key moments video featured snippets layout in Google Search results. Instead of placing a wider video at the top with the text below, Google is placing a smaller video at the top but with the text on the right side of the video. - Bing Local Store Search For Inventory & More
Bing announced last week that you can now search Bing and Bing Local for store stock availability and choose to buy online and pick up in-store. I honestly wasn't sure if it was new, because often Microsoft will repost the same news over and over again, espesially around the holidays to remind searchers about features. - Google On How To Handle Changing An Author's Names
Sometimes people change their names, for legal reasons, maybe when they get married, maybe they go from a pseudonym to using their real name. What do you do if you change your name or your author on your web site changes their name - how will Google handle it from an SEO perspective? - Google Business Profile Adds Accepted Health Insurance Option
As expected, Google is now letting health providers and facilities to go into their Google Business Profile and select the insurances they accept. This option should be under the info tab, then a section named "Accepted Health Insurance" should show up for your facility. - Down The Google Escalator
Here is a video I found on Instagram from the Google Zurich office representing what some people see after a Google algorithm update. Yep, going down the Google escalator and saying goodbye.
Other Great Search Threads:
- Just because something's an image doesn't mean it's useful for image search. If you expect people to find you through an image, I'd recommend making a nice image landing page, where you highl, John Mueller on Twitter
- @bing you ok?, Marius Fanu on Twitter
- If the problem is that we're not indexing enough of your site's URLs, making even more URLs seems like a bad strategy., John Mueller on Twitter
- Just because something is a domain name, or the name of a business, doesn't mean it'll appear first for that text in search., John Mueller on Twitter
- Rank trackers differ from Client experience, Local Search Forum
- Yes, a domain includes its subdomains., John Mueller on Twitter
Search Engine Land Stories:
- Bing now let’s you search local stores
- Sales and marketing misalignment is a trillion-dollar problem. Here are 5 ways to fix it.
- Google rolling out new Top stories design on desktop
- Microsoft adds simple default browser change option after receiving criticism
- Seismic event or overblown rebrand: Local search experts weigh in on ‘death’ of Google My Business
- Google Ads updated political content policies
- 5 ways to promote inclusion in your marketing organization
- Consumer research differentiates brands this holiday season
- December 6: The latest jobs in search marketing
Other Great Search Stories:
Analytics
- A Marketer's Guide to Using Regex in Search Console, Annielytics
- How Conversions are Modeled in Google Analytics 4, Ken Williams
- Using an Analytics Helper Class With Firebase and Google Analytics, Adswerve
Industry & Business
- Former Amazon Echo Executive Joins Google to Help Lead Maps Work, Bloomberg
- Internal Google Data Reveals It’s Bigger Than Snowflake in Key Cloud Business, The Information
- Russia fines Google over content, bigger penalty looms, Reuters
Links & Content Marketing
Local & Maps
- Apple Glasses in 2022, Suffering SMBs, Amazon Logistics Empire, Near Media
- Meet our next guest on Ask a Googler: Mara, Local Guides Connect
Mobile & Voice
- 5 ways to watch more for less with Google TV, Google Blog
- Google Assistant Starts Displaying Ads for Nest Hubs, Voicebot
- Snap faster, hear better and do more with your Pixel, Google Blog
SEO
- eCommerce Sitemap Best Practices - XML & HTML, Inflow
- How To Create an SEO-Friendly URL Structure?, Onely Blog
- keywords 101 for news SEO, WTF is SEO?
- Top 10 SEO Trends You Need to Follow in 2022, Sitechecker
- Headless WordPress: Myths & Truths - Part 2, Strattic
PPC
- 5 Major Google Ad Updates You Must Know About, PPC Hero
- GroupM: Digital Advertising Experiencing ‘Fastest Growth In The History Of Advertising’, AdExchanger
Search Features
- Lens on Desktop, SearchReSearch
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
