Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google Mobile Ranking Search Update, Mobile First Index Related?
Google may have stepped up their mobile first index tests. A lot of folks are not just continuing with their chatter on the Google Columbus update but also now we are seeing specific ranking changes in Google mobile results... - Google Suggests They Use Off-Site Sentiment Analysis For Ranking
Gary Illyes from Google was quoted by several SEOs as saying at the State of Search event that Google uses a form of sentiment analysis for search rankings. He said that Google looks at off-site sentiment to find supporting signals about quality of a site... - How To Tell If Google Is Testing The Mobile First Index
The other day we reported that Google confirmed they are testing the mobile first index in the wild. But we didn't know the details on how often, when and how to tell when that mobile first index was being tested. In fact... - Google: Penguin Is On Autopilot & Only Tweaked Occasionally
We kind of knew this that when Penguin went real time that it meant Google is done with numbered Penguin releases. Google' Gary Illyes confirmed the other day at State of Search that the Penguin algorithm is still on autopilot and runs in real time by itself... - Google: Featured Snippets Are Evolving & Changing
Gary Illyes said at the State of Search conference yesterday in his keynote that how featured snippets work, both in user interface and how they rank, is evolving. He said what works for them today... - Google NYC Sukkah
Here is a photo I got from a Googler in the New York City office of the Sukkah they built on the 11th floor terrace. They build a sukkah there every year, and I believe also at other campuses, during
Other Great Search Forum Threads:
- SERPs utilize a bidding system for rank positions using ranking factors as bid currency. @methode @jenstar #StateofSearch, Jesse McDonald on Twitter
- We tend to drop images from mobile versions of our sites. Don’t. Do. This. Not in this mobile-first-index world. #StateOfSearch @methode, Christina Galownia on Twitter
- @kckoushik Our documentation has a lot of information on adding Analytics to AMP pages: https://t.co/dopLw5PFpP cc @AMPhtml, Google Webmasters on Twitter
- @TaylorDanRW @MarkPreston1969 @methode @Google We do soft-404s on a per-URL basis. I'd have to dig to see where the support for the site comes from, probably just a bunch of tiny factors., John Mueller on Twitter
- Apple iPhone's Password Popups are Potentially a Dream for Hackers, WebmasterWorld
