Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google won't be making Google Analytics 4 a search ranking boost. Google said migrating a domain to a new domain, when the original domain has quality issues, will result in the new domain having quality issues in Google Search. Google may bring back SMS messaging in Google Business Profiles. Google is testing "on these lists" in the local panels. Google launched full panel movie reviews. Plus, I posted the weekly search video recap on YouTube and your favorite podcast player.
Search Engine Roundtable Stories:
- Quality: Site With Quality Issues Switched Domains, Saw Temporary Google Ranking Boost & Dropped Again
On last Friday's hangout with Google's John Mueller, Ankit Dalal, an SEO, asked about a site he is working on and what the issue it has with rankings. In short, the site was not ranking well, so they migrated the site to a new domain and the rankings climbed for a three-day period, then after that, the rankings went back down to where the original domain was ranking. - Google: Google Analytics 4 Won't Be A Search Ranking Boost
Sometimes when Google wants to encourage site owners to take action, they might give us a ranking boost for implementing it. They did it for HTTPS, mobile friendly design, page experience and many more. But when it comes to encouraging folks to switching to Google Analytics 4, Google's John Mueller said there won't be any ranking boost in doing so. - SMS Messaging Support Returns To Google Business Profiles?
When Google first launched messaging within Google Business Profiles (formerly Google My Business), it was done through SMS, text messaging. Then Google removed the SMS portion and just added it to both the mobile app and the web interface. Now, Google might be bringing it back as SMS messaging. - Google Tests On These Lists In Local Listing
Google seems to be testing a feature in a local listing for a venue that says which lists, if any, these venues are on. Often you see websites that have lists of topics like, ten best places to take your kids in a specific location and things like that. Well, now those might show up in the local panel under a section named "on these lists." - Google Search Movie Reviews Panel Goes Full Width
Rajan Patel, the VP of Engineering at Google, confirmed with me that Google has rolled out full width movie reviews. So when you search for a movie name and add on "review" to your query, Google will show a full width review panel in web search. - Search News Buzz Video Recap: Google Algorithm Weirdness, Google Analytics 3 Going Away, Google Local Review Bugs & More
This week, I covered a possible Google update that ticked off a week ago, but it was weird, the tools didn't pick up on it. Google announced it is sunsetting Google Analytics Universal Analytics in 2023 and you will need to start using Google Analytics 4... - New Mysterious Google Product Found On Swag
Satyajeet Salgar, Director, Product Management at YouTube and Google, shared a photo of a new piece of swag that was on his desk at Google. He said he is not sure what this logo is but it is a new pro
Other Great Search Threads:
- I don't know. I suspect you can find anecdotes either way there, but it's not by design. It's not that we'd say "do X in title, Y in h1, and Z in h2" -- we try to work with the pages as they come. Anecdotes can st, John Mueller on Twitter
- I'm not a fan of forced migrations (you know who else needs to migrate to GA4? Search Console)... sometimes the product team needs to make tough decisions. It's annoying, but a part of the cost of, John Mueller on Twitter
- Just another reminder that if you publish how-to content, spend the extra 10 minutes & add how-to markup. You can't beat the SERP treatment w/a carousel of images for each step that link directly to that step in your post. On, Glenn Gabe on Twitter
- Thoughts on this test? Favicons ranging in different sizing on mobile (note the change for @sengineland) + repeating the domain name, including a variation using bolding. Variation #2 was first spotted last month, but looks like, Brodie Clark on Twitter
- After 16 years, you've probably seen ups & downs, plus updates that you didn't consider to be "up" dates. Things change, and sometimes they don't change in the way you want them to change., John Mueller on Twitter
- Today's ridiculous crawling issue. Yandex and Bing both spidering tons of URLs with random ved= parameters. Not sure where these are originating. Anyone else seeing this kind of behavior?, Joost de Valk on Twitter
Search Engine Land Stories:
- 14 ways Google may evaluate E-A-T
- Why real-time personalization drives loyalty and growth at scale
- 3 SEO tools to build for your clients in Google Data Studio
Other Great Search Stories:
Analytics
Industry & Business
- "Strong Arm" Frank Azar sues Alabama law firm buying up his Google search terms, Denver Post
- Apple, Google, Microsoft Locked in Lobbying Fight Over App Store Bill, Bloomberg
Links & Content Marketing
- 5 Evergreen Content Tips for a Year-Round Marketing Strategy, Content Marketing Institute
- How To Stop Burying Your Content Signal In So Much Noise [Rose-Colored Glasses], Content Marketing Institute
- Using Digital PR to compete with price comparison sites, Builtvisible
Local & Maps
- Introducing Last Mile Fleet Solution: Maximize fleet performance from ecommerce order to doorstep delivery, Google Cloud Blog
- What Apple Car? Apple Co-Founder Buys Lucid Air Because Of Course, AutoEvolution
Mobile & Voice
- A year after its death, what's next for HomePod?, iMore
- Can the M1 Ultra help improve HomeKit and Siri?, Digital Trends
- Google releases Android 13 DP2 for Pixel phones, 9to5Google
SEO
- How to Do an SEO Competitive Analysis: A Step-by-Step Guide, Semrush
- How to Spot and Fix Keyword Cannibalization, Semrush
- SEO Office Hours Recaps & Key Takeaways: March 2022, DeepCrawl
- Can Website Themes Affect Search Rankings?, DealerOn
- Schema.org Version 14.0 is Out, tl;dr Marketing
PPC
- 10 Tips to Get More Out of Your Retargeting Campaigns, WordStream
- Smart Shopping campaign upgrade to Performance Max - update, Google Ads Developer Blog
Feedback:
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