How To Train Your Link Building Team

Jan 26, 2011 • 8:40 am | comments (5) by twitter Google+ | Filed Under Link Building Tips & SEO
 

A WebmasterWorld thread has nice discussion on the topic of how to train a link building team or link builder. The thread doesn't get good until the content after the 2011, so skip down to that portion.

Professional link builders obviously have different ideas on how to train and sculpt the supreme link builder. So the thread has some of those thoughts in there. Let me pull out a few quotes:

Is it necessary to train the link builders? All you really need to train is the point person, the manager, for the overall strategy. Everyone else below them can use scripted actions, much like Google support employees do.

Link Development vs. Traffic Development and Staying with the Times Popularity Has a Whole New Meaning
http://www.webmasterworld.com/forum12/3047.htm

Link Cliques - Rethinking Link Acquisition Tactics for 2009 How to Assert Your Relevance Among Established Sites
Membership required...
http://www.webmasterworld.com/supporters/3853810.htm

Have you read any Good Link Development Blogs/Articles?
http://www.webmasterworld.com/link_development/4212758.htm

Why not hire a person who already have an experienced? It's a time consuming if you will need to train the person instead of looking for more experienced staff.

If it was me and these link builders had no knowledge at all, I'd start with the basic of SEO. Then show examples of why links are important. Train them on good links versus bad links. Then show them some pointers on how to find good links with various tactical tools. Make sure they do it within a system that tracks the links, requests, successes, and so on. Then do weekly reviews of their techniques and keep adding pointers.

I am not a link builder. I never request links. I don't do SEO. But this is how I would approach it.

Forum discussion at WebmasterWorld.

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Comments:

Michael Martinez

01/26/2011 05:42 pm

"Is it necessary to train the link builders? All you really need to train is the point person, the manager, for the overall strategy. Everyone else below them can use scripted actions, much like Google support employees do." What a horrible approach to managing a link building team. Link builders should be informed about as much link theory as possible -- and that includes all the do's, don'ts, gocthas', and watchoutfors one can pull together -- not to mention how to go about actually acquiring links.

Dave Saunders

01/26/2011 06:14 pm

Indeed--sloppy management tends to result in sloppy results.

SEO Professionals

08/06/2011 06:49 pm

Tools and available resources will often determine a link building service's result. For example, a company that has access to state-of-the-art equipment, software and tools is likely to deliver better results than that not as fully equipped. Some of the necessary tools required by a link builder service include a full seo kit, keyword tool, link checker, website analyzer, competition analyzer, keyword miner and so on.

iSEOforGoogle

09/09/2011 09:32 pm

A good link builder should be a good content writer and should have a sound knowledge of social media and the basics of SEO.

SEO INDIA

10/23/2011 06:33 pm

I have heard the good content think but after going through hordes of websites I feel the smart ones copy your content and then "spin" the content and reproduce them in a new bottle. Then the same saved time they invest in getting links and ranking much higher in the Search Engines. This is real sad but this is what most of the SEO are doing. 

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