Pros & Cons Of Link Building To Pages Linking To You

Feb 8, 2012 • 8:53 am | comments (10) by twitter Google+ | Filed Under Link Building Tips & SEO
 

linkingA WebmasterWorld thread has a nice discussion around the link building strategy of building up the pages that link to you.

When link building, you have the option to build links from 3rd party sites to your pages directly. Or you can build links to pages that are linking to you, in order to boost the power of the links that are already pointing to you.

This is a strategy some link builders use when it might be easier to get a webmaster to link to a 3rd party site versus directly linking to your site.

The pros are that it might be easier, you can use your link power to other sites and not just yours, you will benefit from the link building, plus it isn't a direct link so if Google catches it, it might not directly hurt you.

The cons are that the link building you do to a page you don't own can back fire. Competitors can get links on those pages, the webmaster can eventually drop the link or the page completely, or Google can figure out the pattern and penalize you. Finally, focusing on your own site is easier than focusing on all the 3rd party sites linking to you.

PlanetSEO at WebmasterWorld said if you are going to go about it this way, then "look for a page / site that has great content, links to you naturally, and where it looks like the webmaster of that site has never heard the term SEO."

Forum discussion at WebmasterWorld.

Image credit to ShutterStock for links.

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Comments:

tony brush

02/08/2012 02:55 pm

 Yes yes yes  I Totally agree. is what always im doing in a coutry not that much advanced in SEO Greece. rightclick.gr

Michael Martinez

02/08/2012 06:27 pm

Those guys are incompetent amateurs. You see, what *I* do is [CENSORED BY GOOGLE AND BING]

Ricky Shah

02/08/2012 06:29 pm

Google should develop some kind of strategy to find out those who uses tier1 as a protective layer. Many SEOs (I would rather call them link builders) prefer to blast profile and other spammy links to tier1, so it doesn't hurt their site directly. However, it is interesting to see if third party service just removes the link or re-edit it for their own use.

Barry G. Maurice

02/09/2012 07:06 am

"Many SEOs (I would rather call them link builders)" Yea? Then what would you call someone who doesn't build links? I call those people worthless...

Ricky Shah

02/09/2012 07:13 am

I was just trying to differentiate link builders and SEO. SEO is not only about building backlinks. What about engagement, social media marketing/optimization....and hundred other stuffs.

Anil Valvi

02/09/2012 12:34 pm

This is good way to create link. Thanks Barry.

Jan-Pieter

02/11/2012 12:29 pm

I do not understand the discussion, it is always better to put your energy in nice, unique content for your own site, in stead of  building links to 3rd party sites. Link building is a long term strategy

Kids World

02/11/2012 06:26 pm

How do I know the links not going to heart my site?

iso 27001

07/24/2012 06:15 am

This link building tips is so nice thanks for share this information.

Link Building eBooks

02/16/2013 04:24 am

When link building, you have the option to build links from 3rd party sites to your pages directly. Or you can build links to pages that are linking to you, in order to boost the power of the links that are already pointing to you.

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