Google's New hreflang For Multilingual & Multinational Sites

Apr 10, 2013 - 8:31 am 3 by

google multilingualHonestly, I thought I covered this on Friday based on a post by Google's Pierre Far but he went again and posted a new post on Google+ referencing a blog post he published this morning on the Google Webmaster Blog on a new hreflang tag. The post on Friday was about using the rel-alternate-hreflang across domains. Today's post is about different home pages that use the Accept-Language HTTP header.

In short, Google and Yandex support a new tag for sites that are multinational and multilingual websites and redirect or change the content of the pages for those users. This new tag helps Google and Yandex understand those redirects and content.

How does this work? Well, the example Pierre gave includes the following URL scenario:

  • http://example.com/en-gb: For English-speaking users in the UK
  • http://example.com/en-us: For English-speaking users in the USA
  • http://example.com/en-au: For English-speaking users in Australia
  • http://example.com/: The homepage shows users a country selector and is the default page for users worldwide

The code you would use on these pages include:

Code Sample

For more details see the Google blog post.

Forum discussion at Google+ and WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Bing Search

Bingbot To Test Zstd Compression After Fully Gaining Full Brotli Compression

Apr 19, 2024 - 7:11 am
Previous Story: Google AdWords Enhanced Ad Group Mobile Bid Adjustments