A Shorter Google Title Tag After Redesign? Maybe.

Mar 31, 2014 - 8:13 am 5 by

title tag CTRGoogle has a new design and with that your title tag length, the blue clickable link in the Google search results, may be impacted.

Pete Meyers from Moz posted New Title Tag Guidelines & Preview Tool. He says the new title tag length is not set at 55 or a specific length, but ranges between 42 and 68 depending on Google's algorithm.

Here is the distribution chart on how likely it would be a specific character length:

click for full size

I should note, this has no impact on rankings. Just because Google cuts off your title tag, it doesn't mean it isn't used in its entirety for rankings. But it does mean that your title tags may be less click friendly.

A WebmasterWorld thread is seeing a lot of questions about the title tag changes.

As martinibuster put it:

This is just the display of the Title tag, not the consumption of it by the algorithm. So, as you already noted, a shorter title may be more general. I'm not changing anything for Google. If a slightly longer title makes sense then that's what's going in the title.

This doesn't really change anything for me, though. I don't do exact match longtail titles. Prefer to match it generally in the title and more exactly in the text of the content.

Check out the Moz post for more details.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 23, 2024

Apr 23, 2024 - 4:00 pm
Link Building

Google: Ignore Link Spam Especially To 404 Pages

Apr 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: We Have Taken Action On Some Parasite SEO In Recent Update

Apr 23, 2024 - 7:41 am
Bing Search

Mikhail Parakhin Breaks Silence On Mustafa Suleyman Of Microsoft (Kinda...)

Apr 23, 2024 - 7:31 am
Google Maps

Google Business Profiles Gains Select Preferred Menu Source

Apr 23, 2024 - 7:21 am
Google Search Engine Optimization

Google: Crawl Budget Goes Across All Googlebot Crawling, Not Just Web Search

Apr 23, 2024 - 7:11 am
Previous Story: Google Webmaster Team Moves Offices & Gets Signage