Google's John Mueller: Expert Product Descriptions Not Critical For Rankings?

Nov 23, 2015 - 8:46 am 24 by

Snowy1 Google 1900px

The big holiday shopping season is here and with that, we see a spike of questions around e-commerce site SEO. One question that was asked was about product descriptions and how important it is to change them up from the standard manufacturer's descriptions?

John Mueller from Google answered that although it is a good idea to show your users you are an expert on the product, it might not be critical he said.

The question was "is it a good idea to rewrite product descriptions to avoid duplicate, improve the text quality and make reading more enjoyable?"

John's second response was "it can make sense to do that, if you can do it properly. Show your expertise to users! It's usually not critical though." He said it is "usually not critical though" to write expert product descriptions?

Here is a screen shot of the chain of Q&A on this topic with John:

Google Product Description John Muller

Interesting, don't you think?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2024

Mar 28, 2024 - 4:00 pm
Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Previous Story: Google To Target Deceptive Mobile Affiliate Traffic Networks