Google: Again Provide Clear & Consistent SEO Signals

Mar 5, 2018 - 7:36 am 17 by

Google Lighthouse

For as long as I can remember, Google's John Mueller has been preaching consistency when it comes to SEO. He did it again last week on Twitter saying that often issues arrive when you provide Google with conflicting signals around canonicals, internal links, sitemaps, hreflang, rel-canonical, etc. So be consistent across all your signals.

If you have 301 redirects in place to one URL but the canonical says something else, that is confusing. If you are using hreflang but canonicals conflict with them, that can be an issue. The lists goes on and on.

Be consistent, it is not just a life lesson but a technical SEO lesson.

John wrote:

The clearer you make your signals, the easier they are to trust :). For example, if internal links, sitemaps, hreflang, rel-canonical, etc all align, there's not much to guess. Often it's quite inconsistent & harder to pick.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 27, 2024

Mar 27, 2024 - 4:00 pm
Previous Story: Google: We Do Not Use GS1 Web Markup