Search Query Reports Directly In Google Analytics

 

Google announced you can now request to be part of a pilot to add the search engine optimization reports to your Google Analytics reports. Yes, indeed!

We expected deeper integration and only a few months after, we are getting it! The search query reports within Google Webmaster Tools is passing through to Google Analytics.

After you gain access to this data in Google Analytics (again, pilot only), you will see a new menu for "search engine optimization" under the Traffic Sources section.

Google Analytics SEO Report

Then you get access to Search Query data and landing page reports. That includes impressions, rankings, clicks and click-through rates directly from the search engines. You get it by search query and by landing page. Very useful data. Here is a chart:

click for full size

Plus, you can use the advanced reports to meld deeper insight into your site by taking this data and applying it elsewhere.

click for full size

Pretty cool, no?

Request to be in the pilot today.

Forum discussion at Google Webmaster Help.

Note: This story was written earlier this week and scheduled to be published today.

Previous story: 73% Say Personalized Search Results Is Censorship
 

Comments:

Chewy2011

06/08/2011 01:42 pm

it would be great if we could actually trust the data.  mine GWMT click data does not agree with my GA data. and don't you love that 30% CTR?  You'd think it would be higher.

Chewy2011

06/08/2011 01:43 pm

it would be great if we could actually trust the data.  my GWMT click data does not agree with my GA data.  Some is off by an acceptable 5 - 10% - some is off by several hundred %. And don't you love that 30% CTR?  You'd think it would be higher.

Bobby Dee

06/08/2011 04:41 pm

I'd rather not give Google which keywords that I'm trying to optimize for.

Nuttakorn

06/09/2011 02:20 am

It seems like this new is only adding additional tab by retrieving data from GWT but there is no integration on visits, pageviews, bounce rate.

Targeting Keywords

06/10/2011 04:28 am

The data seems reliable, hopefully it stays as it is.

veselypaul

08/25/2011 01:15 pm

Looks like Bing is trying to take away Google Webmaster Tool's thunder:  http://www.searchengineoptimizations.co/2011/08/25/bing-and-yahoo-webmaster-tools-combine/

ella

05/09/2013 05:51 am

where do I sign up for google optimization

Helper

08/09/2013 12:03 pm

Search for Google webmaster tools then sign up :)

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