A week ago Google announced on the Google Analytics blog a new set of reports named Social reports that enables webmasters and marketers bridge the gap between social media and how those convert to your business metrics, such as conversions, revenues and more.
Google said the goal of these reports are three fold:
- Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions
- Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs)
- Make better, more efficient data-driven decisions in your social media marketing programs
Social Overview Report:
Social Conversions Report:
Social Sources Report:
Social Plugins Report:
Who is part of this? Which networks? Not Twitter or Facebook but these guys are, AllVoices, Badoo, Blogger, Delicious, Digg, Diigo, Disqus, Echo, Gigya, Google+, Google Groups, Hatena, Livefyre, Meetup, Read It Later, Reddit, Screen Rant, SodaHead, TypePad, VKontakte, and yaplog!.
Forum discussion at Google Analytics Help.