Google: We Do Not Penalize Sites For Using Google Analytics

May 5, 2021 - 7:21 am 1 by

Google Analytics

A competitor to Google Analytics named Simple Analytics wrote on its blog "Google penalizes you for using Google Analytics." John Mueller of Google was asked if this is true and John said on Twitter "No, it's not the case that we penalize for Google Analytics."

Why did Simple Analytics say this? Well, they are using the Page Experience Update as a reason to use such a bold title. They wrote "Simple Analytics is performing better than Google Analytics. Google [Analytics] hurts the performance score by roughly 4%, and we almost have zero impact (0.1%). If you care about a fast website and are still using Google Analytics, this could be a good moment to switch. Do you want to score high on SERP (Search Engine Results Page), then it could have an impact, but it’s unknown how much."

As I've been reporting for a while now, the Google Page Experience Update won't be a big update. Google even said you should "should not expect drastic changes" with this update to sites rankings.

That all being said, Google also said it does not use Google Analytics for ranking purposes.

There are two big threads on this topic of Google Analytics hurting a site from ranking well in Google Search. The first is on Twitter and the second is on HackerNews - so feel free to click through and read them.

Forum discussion at Twitter and HackerNews.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google SGE In Wild, Stop Doing SEO For Google, Maps & Shopping Features & Google Ads Safety Report - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google SGE In Wild, Stop Doing SEO For Google, Maps & Shopping Features & Google Ads Safety Report

Mar 29, 2024 - 8:01 am
Google Ads

Google Ads Posted Zero New Feature Announcements In March 2024

Mar 29, 2024 - 7:51 am
Google Search Engine Optimization

Correction: Web Stories Still Show In Google Images & Google Fixes Search Console Reporting Bug

Mar 29, 2024 - 7:41 am
Google Maps

Google Business Profiles New Add Amenity To Your Website

Mar 29, 2024 - 7:31 am
Web Analytics

New Microsoft Copilot Referrer Data In Google Analytics

Mar 29, 2024 - 7:21 am
Google

Google Search Recommendation For "Google Can Help You Stand Out"

Mar 29, 2024 - 7:11 am
Previous Story: Google Shopping Ads Bans Digital Books