Google AdWords Conversion Import Tracks Offline Sales

Sep 11, 2013 - 8:50 am 2 by
Filed Under Google Ads

Google AdWords ConversionsLast week, when I was offline, Google announced a new AdWords feature that lets you track offline sales triggered by online search ads.

The feature is called "Conversion Import" and it basically lets you associate an online search ad click ID with a sale placed in a physical store. All you have to do is associate the ID with the offline transaction. Google needs you to upload a file with that information and Google will then show you the reporting within the AdWords interface.

Here is a graphic of how it works:

click for full size

Here is a video of Google explaining it in three minutes:

Here is a help document on the topic with a ton of technical details.

Forum discussion at Google AdWords Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2024

Mar 28, 2024 - 4:00 pm
Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Previous Story: Weird Google Maps iOS Transit Directions Bug