New Display Network Tab In AdWords Console

Mar 23, 2012 • 8:15 am | comments (1) by twitter Google+ | Filed Under Google AdWords
 

Google announced a new tab is coming to the AdWords interface soon, the new tab is named the "display network."

This new tab will make it easier and more granular for management of your display network campaigns within the AdWords interface. Here is a picture of it:

click for full size

This will be rolling out to advertisers in the next few weeks. Google said:

The new Display Network Tab is an interface built from the ground up to run display campaigns, and will enable you to bid, target and optimize display campaigns all from a single place. Click the image below to see the different Display Network Tab targeting options.

Google also has been working on what they call "Next-Gen Keyword Contextual Targeting." This means you can use controls when optimizing your contextual campaigns down to individual keyword level.

There is a lot of detail on these major changes to the AdWords interface at this help document and here is a video:

Forum discussion at WebmasterWorld.

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Comments:

Jason Duke

03/23/2012 12:26 pm

And now we have the real reason for the referer breaking actions by Google. It was competitors not referers who they were aiming for!

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