Chris Boggs's Search Engine Roundtable Articles
- Latest Article: SEO Content Writing - Love It or Others Won't
Chris Boggs is the Director of Search and Media Thought Leadership with Rosetta (www.rosetta.com), an Interactive agency. He is a specialist with 10 years experience in search engine optimization and paid search advertising. Chris has worked in Search Engine Marketing since 2000, both "In-House" and with agencies. Chris has worked with organizations ranging in size from small businesses to Fortune 100, within all major industries including extensively in Healthcare/Pharmaceutical, Financial Services, Consumer Products and Retail, and B2B. Chris is experienced in strategizing and directing SEO campaigns from keyword research and content development to link acquisition, as well as guiding technical SEO recommendations for HTML, eCommerce, and Enterprise applications including IBM WebSphere Commerce/Portal, Microsoft, ATG, and more.
Chris is actively involved in the SEM Community. Chris has served on the Board of Directors of SEMPO.org, the Search Engine Marketing Professional's Organization, since 2006, and was elected by the Board to serve as President 2010-2011. He speaks regularly at major search marketing conferences, and contributes to a number of online and offline publications. Chris lives in Twinsburg Ohio with his wife, son, and daughter, and enjoys golfing, soccer, and fantasy sports.
Most recent entries:
- SEO Content Writing - Love It or Others Won't | May 27, 2011
- Maintaining Search Engine Rankings for Moved Pages - 301 vs. Canonical Study | May 9, 2011
- Page Title Nuances That Drive SEO and Traffic Value | February 3, 2011
- The Art of Writing Optimized Content | January 19, 2011
- Overstock.com Organic Search Rankings on the Rise | January 14, 2011
- When Google Titles Don't Match Page Title | January 11, 2011
- Getting Started in the SEO Field | December 29, 2010
- Google Webmaster Tools Reporting 301 Redirects As Backlinks | December 24, 2010
Older entries:
- Getting Google "Sitelinks" Under Your Brand Search Result | December 23, 2010
- Multilingual & Multi-Regional Web Site URL & Link Structures | December 21, 2010
- comScore November 2010 Search Engine Market Share Released | December 20, 2010
- November 2010 Retail Sales Surpass Forecasts | December 17, 2010
- Google & The Big Bad Brand Wolf | December 16, 2010
- Preparing to Hoard New Top Level Domain Names? | July 1, 2008
- Losing Trust in Google? | June 10, 2008
- Matt Cutts Transfers to Performics â" Will Assume Lead SEO Role | April 1, 2008
- Social Search - The Next Step | March 19, 2008
- Dealing with Affiliates | March 19, 2008
- Do You Know the Breakdown of Your Competitors' Paid and Organic Traffic? Hitwise does. | March 18, 2008
- Auditing Paid Listings and Click Fraud Issues | March 17, 2008
- Search Engineers Q&A | February 27, 2008
- The Online Offline Synergy of Search | February 27, 2008
- Reputation Monitoring and Management Through Search | February 27, 2008
- SMX Boot Camp: Copywriting for Search Success | February 26, 2008
- Legally Speaking: Recent Legal News about Search | February 26, 2008
- Dealing with Difficult Clients | December 6, 2007
- Last Minute Holiday Search Tactics | December 5, 2007
- Actionable Social Media | December 4, 2007
- Orion Panel - Universal, Blended, and Vertical Search | December 3, 2007
- Thereâs Still Money on the Table! | December 3, 2007
- Orion Panel â" Search, Privacy, and the Community in the Digital Age | December 3, 2007
- Redefining the Customer | December 3, 2007
- Mobile Search Battle Royal | December 3, 2007
- Google .CN Spam Results Problem Continues | October 5, 2007
- Google Not Penalizing for Inbound Links - what about Directories? | October 5, 2007
- What Defines an SEO âExpert?â | October 4, 2007
- Google Campaign Optimizer â" A Friend or Foe? | October 4, 2007
- Should your site be more like Thomas the Tank Engine? | October 2, 2007
- In House: In, Out, or in Between? | August 22, 2007
- Advanced Paid Search Techniques | August 20, 2007
- Ad Exchanges are Changing Everything | August 20, 2007
- Getting Traffic from Contextual Ads | August 20, 2007
- Post Search Ads | August 20, 2007
- SEM Agencies: Working with Ad Agencies | April 13, 2007
- Auditing Paid Listings & Click Fraud Issues | April 12, 2007
- Search and Branding | April 11, 2007
- Putting Search Into the Marketing Mix | April 11, 2007
- Advanced Paid Search Techniques | April 10, 2007
- Advertising in Social Media | April 10, 2007
- Online Video Advertising | April 10, 2007

