Search Pulse Archives

The 42nd edition of the Search Pulse is now available for download. Chris returned to the show to help Ben and I discuss some really exciting topics. We chatted about Microsofts new Live Search Webmaster Portal. We also discussed how Live Search's link command is now working. Google AdWords is testing a new advanced site exclusion feature. Google AdSense changed their on-click event behavior. Google fixed a bug with their total search results shown. AdWords is also testing a "products from this advertisers" feature and AdWords still has a bug with their diagnostic tool.

The topics we covered are listed below, in order of priority (based on search community buzz).

You can download the MP3 file and listen at your convenience.

Topics We Covered:

1. First Screen Shots of Microsoft's Live Search Webmaster Portal
   
2. Google AdWords Adding Category & Domain Ads Exclusion Feature?
   
3. Microsoft Link Command Comes Back to Life After 8 Months
   
4. Google is Changing the Definition of a "Click" on AdSense Ads
   
5. Google Listing Lest Search Results: No More 1,000 Results?
   
6. Google AdWords Testing "Products from this Advertiser" in Search Ads?
   
7. Google AdWords Diagnostic Tool Bug

Lightening Round:

Continue reading "Search Pulse 42: Live Search Portal, Google AdWords Exclusion, Link Command, AdSense Click Change, & More"

The 41st edition of the Search Pulse is now available for download. In this show, we shared stories on how Halloween was celebrated by the search industry. We talked about various search result updates at Google and Yahoo. Google added a geographic target tool for webmasters and conducted a link update. We chatted about AdSense, AdWords and many other fun topics.

The topics we covered are listed below, in order of priority (based on search community buzz).

You can download the MP3 file and listen at your convenience.

Topics We Covered:

1. Halloween 2007 & The Search Industry
   
2. Google.com Search Results Update? Google Ranking Update?
   
3. Yahoo Search October 2007 Update
   
4. Google Back Link Update? Google Blog Search Link Command Slow?
   
5. Google Webmaster Link Tool November 2007 Update
   
6. Set Geographic Target in Google Webmaster Tools
   
7. Setting the Geographic Target in Google May Not Limit You to that Target Area
   
8. Seriously, Google Fixes AdSense Channel Reporting Issue Again
   
9. Is Google's Old Supplemental Index a Good Way to Measure Page Importance?
   
10. Webmasters Report November 2007 Google SERP Changes
    
11. Google Update Not Just Visible, Some Reporting Major Ranking Reductions
    
12. Google Offers AdWords Reps Tool That Assigns Dollars to Search Results
    
13. Google Begins Roll Out of New AdSense Management Features
    
14. Is Google Expanding Western Union Payments to Egypt and Morocco or Not?
    
15. Google Expanding AdSense Western Union Payments to Egypt & Morocco?
    
16. Yahoo Search Marketing's Block Domain Feature Encouraging Laziness at Yahoo?
    
17. Live Search Webmaster Portal Beta Coming Soon?

Lightening Round:

Continue reading "Search Pulse 41: Search Halloween, SERP Updates at Google & Yahoo, & More SEO Topics"

The 40th edition of the Search Pulse is now available for download. In this show, Ben and I chatted about the big PageRank massacre, if you want to call it that. We spent a whole 15 minutes on that discussion, so check it out. The final 15 minutes we chatted about Yahoo Site Explorer old bug, a problem that was solved with AdSense channels and a new feature coming to AdSense. We also talked about a Microsoft adCenter upgrade, a Google Image update and asked the big question, Are SEOs better searchers?

The topics we covered are listed below, in order of priority (based on search community buzz).

You can download the MP3 file and listen at your convenience.

Topics We Covered:

1. What Does This Google PageRank Message Mean?
   
2. Matt Cutts Confirms that Paid Links Killed Your PageRank
   
3. 2nd Google PageRank in October 2007
   
4. Theory: How Does Google Determine Which Sites Sell Links?
   
5. Yahoo! Responds to Site Explorer Inlinks Issue
   
6. Google AdSense Reporting Discrepancies
   
7. Google Fixes AdSense Channel Reporting Issue
   
8. Code Free Changes Coming To Google AdSense
   
9. MSN adCenter Adds Editorial Status, Campaign Management & Reporting Features
   
10. Google Image Index Update
    
11. Are Seach Engine Optimization Professionals Better Searchers?

Lightening Round:

Continue reading "Search Pulse 40: PageRank Paid Links Drop, Yahoo Fixes Site Explorer, Google AdSense Topics & Searching"

The 39th edition of the Search Pulse is now available for download. Chris had a new baby girl, congrats Chris! In this show, Ben and I chatted about the big October paid link debate and noticed that most SEOs won't stop buying link. Yahoo's Site Explorer tool is having some major quirks. Google Webmaster Tools has new features including Sitelinks management, now with 8 Sitelinks. There was a Google link and PageRank update. Ben talked about duplicate content issues. We discussed Google's improvements with proxy hijacking. Yahoo enabled blocked domains. Google has a duplicate URL issue still. The topics we covered are listed below, in order of priority (based on search community buzz).

You can download the MP3 file and listen at your convenience.

Topics We Covered:

1. The October 2007 Paid Link Debate
   
2. Will SEOs Stop Buying Links in Light of the Risks?
   
3. Yahoo Site Explorer Showing Different Counts For Registered vs. Non-Registered Users
   
4. Yahoo Search Showing Less Links in Site Explorer?
   
5. Is the Yahoo Site Explorer API Broken?
   
6. Google Webmaster Central Gets Updated with Sitelinks and More
   
7. See 8 Google Sitelinks in Action
   
8. Google Webmaster Link Tool October 2007 Update
   
9. Google Webmaster Tools Link Update More Frequent?
   
10. Google Toolbar PageRank Update (October 2007)
    
11. Who Is Better At Finding Duplicate Content?
    
12. Has Google Fixed the Proxy Hijack Problem? Google.com Cleaner
    
13. Yahoo Enables Blocked Domains Feature For Advertisers
    
14. Google.com Showing Same URL on Page One & Two of Search Results

Lightening Round:

Continue reading "Search Pulse 39: Paid Links, Yahoo Site Explorer, Google Webmaster Tools, PageRank, Duplicate Content & Search Ads"

The 38th edition of the Search Pulse is now available for download. In the 38th edition of the Search Pulse, Chris, Ben and I discussed several exciting topics. Yahoo and Microsoft both made major changes to their search interfaces and their search algorithms. Google turned nine years old last week, as did Ben and Danny - well they didn't turn 9, but they had birthdays. We asked the question, why does a search engine have a submission form when they really don't use it? We also discussed how search engines handle 301 redirects. This was a quick 30 minute show, so we were not able to cover everything. The topics we covered are listed below, in order of priority (based on search community buzz).

You can download the MP3 file and listen at your convenience.

Topics We Covered:

1. Yahoo Search Launches Search Assist & Blended Search Results
   
2. Microsoft Launches New Search Index & Algorithms
   
3. Yahoo September Update Underway - Temporary Searching Issues?
   
4. Google Turns Nine... Finally
   
5. If Submitting to Search Engines is Useless, Why Do They Have a Submission Form?
   
6. How long does it take to update site-wide 301 redirects in Google?
   

Continue reading "Search Pulse 38: Yahoo & Microsoft Update Search, Google's Birthday, & Some SEO Items"

The 37th edition of the Search Pulse is now available for download.In the 37th edition of the Search Pulse, Chris, Ben and I discussed several exciting topics. We talked about how some search engines celebrated Talk Like a Pirate Day. We also discussed some of the reaction towards Google stopping the commission payouts to AdWords agencies in Europe. We discussed the Chinese-like spam in Google, as well as how Google Book search results invaded some of the listings. We touched on many more topics including AdWords Quality Scores, link building, web directories, Microsoft's Live 2.0 search engine and then went into "lightening round." The topics we covered are listed below, in order of priority (based on search community buzz).

Update: They recovered the file, here is the MP3 file.

NOTE: The show MP3 file was corrupt, WebmasterRadio was unable to publish an archive of the show. I apologize, but I guess more of an incentive to listen live. But here is a summary of what we talked about.

Topics We Covered:

1. Talk Like A Pirate Day: Dogpile, Flickr, Roundtable & Others
   
2. Google to Discontinue Commission Payouts to European Agencies
   
3. Google Update Underway? Chinese Spam Impacting Google.com
   
4. Google Book Search Results in Google.com Organic Results?
   
5. Advertisers React to Google's Quality Score Penalty Definitions
   
6. Link Building is Getting More Difficult, but Why?
   
7. What Makes a Bad Web Directory?
   
8. More Signs of Live Search 2.0
   
9. Live.com Search Update & Design Update?
   

Continue reading "Search Pulse 37: Pirate Day, AdWords Payouts, Google Spam, Google Books, Ad Penalties & More"

The 36th edition of the Search Pulse is now available for download. I was not on this show, but Ben and Chris covered many of the exciting topics for the past two weeks. From Google Webmaster Tool's new design and PageRank issues to how Google spiders large sites. Heck, even a Google Bomber went to prison. We discussed many other topics. The topics we covered are listed below, in order of priority (based on search community buzz). You can download the MP3 file and listen at your convenience.

Oh, did you know that the show is one year old now? We had our first show on September 5, 2006, congrats guys!

Topics We Covered:

1. Google Webmaster Tools Not Showing PageRank Pages for Some Sites?
   
2. Can Google Ever Spider 29.5 Million Pages on One Site?
   
3. Is Imprisonment Too Harsh a Punishment on a Googlebomber?
   
4. Is PageRank Juice the Only Value of a Link?
   
5. Google Webmaster Tools Updates Interface
   
6. Don't Expect Any PageRank Updates, Says Matt Cutts
   

Continue reading "Search Pulse 36: Google Tools, Spider Craze, Jailed Google Bomber, PageRank Chatter & More"

The 35th edition of the Search Pulse is now available for download. Ben is back with us, to get things back on track with our new 30 minute show format. We covered the SES show and our indepth coverage. We also discussed the Yahoo Search and Slurp updates. Microsoft is releasing a webmaster portal in late fall. We shared our opinions on Google's new top promotion forumla. Google began cashing in our YouTube, with ad overlays. And we chatted about the heated article on in-house SEMs. We discussed many other topics. The topics we covered are listed below, in order of priority (based on search community buzz). You can download the MP3 file and listen at your convenience.

powered by ODEO

Topics We Covered:

1. SES San Jose Coverage Wrap Up
   
2. Yahoo Search Update Underway - New Slurp Crawl Patterns
   
3. Webmasters Not Happy with Yahoo's New Crawl Behavior
   
4. Microsoft Promises Webmasters a Live Search Portal
   
5. First Feedback on Google AdWords Top Ad Placement Formula
   
6. Google Wants to Cash in on YouTube with Overlay Ads
   
7. Is In-House SEM Ineffective? Forum Members Don't Think So
   

Continue reading "Search Pulse 35: SES Wrap, Yahoo Updates, MSN Webmasters, Promotion AdWords, YouTube Ads & In House SEM"

The 34th edition of the Search Pulse is now available for download. We took most of the summer off and decided to come back with a live show at SES San Jose. We discussed some of the hottest topics of the summer including, paid links, advertiser controls, Fox leaving Google, Sphinn, supplemental tags, and much more. The topics we covered are listed below, in order of priority (based on search community buzz). You can download the MP3 file and listen at your convenience.

You can listen to the MP3 file with our new player directly below:

Chris Boggs, Barry Schwartz & Tamar Weinberg during live airing of The Pulse

Topics We Covered:

1. Google Webmaster Central Cleans Interface, Adds Paid Link Report & More
   
2. Google Adds "Excessive" To Link Exchange Guidelines
   
3. Google AdWords Allows You To Block Ads With IP Exclusion
   
4. Google Tests "Allowed Sites" Feature for AdSense
   
5. Google AdWords To Allow Advertisers to Opt Out of AdSense for Domains
   
6. SEOs & Webmasters Lose Important Google Link, Vanessa Fox Goes to Zillow
   
7. Google "Buffy" Update - June Google.com Update
   
8. Yang & Decker Take Over Yahoo While Semel Steps Aside
   
9. Threadwatch Blog Closes Down
   
10. Google Webmaster Central Now Offering "Sitemaps Warnings" With Error Reports
    
11. Sphinn Combines Social Search and Forum Discussion
    
12. Google Hides Supplemental Results Label in Google.com: Webmaster Reaction
    
13. Microsoft Now Using Autodiscovery Sitemaps for Crawl Assistance
    
14. Google Cache Showing Last Retrieve Dates in Minutes

The topic list is in order of how I wanted the conversation to go. I felt that these were the most talked about and discussed topics in the search community. Again, you can listen to the MP3 file here.

Tune in next week.

For our past shows, please visit the Search Pulse archives and browse through them all.

After a long summer break, we are airing the first show since June live at Search Engine Strategies.

Chris Boggs and I will be there. We will have guests, who will be stopping by.

The airing will be live at the WebmasterRadio booth in the Exhibit Hall during the networking reception Tuesday night, August 21st, at 6pm (PST).

If you are at SES, feel free to stop by and say hello. We are going to try to cover some of the most discussed topics in the SEM forums over the past month or two. We would love to hear your opinion!

Again, we are live, right before the Google Dance, Tuesday night at 6pm (PST). If you are not at SES, be sure to tune in live at WebmasterRadio.FM.

The 33rd edition of the Search Pulse is now available for download. After taking a week off because of the Search Marketing Expo conference - we came back to discuss many topics. We covered the SMX conference and Search Engine Watch turning ten. We also looked at the new Ask.com interface, the Google and Yahoo updates and the recent privacy concerns over Google. We discussed many other topics. The topics we covered are listed below, in order of priority (based on search community buzz). You can download the MP3 file and listen at your convenience.

Please let me know if you would like us to do this show daily, in shorter intervals. Let's say 20 minutes, four days per week. And if so, what time is best for you (EST time).

You can listen to the MP3 file with our new player directly below:

Topics We Covered:

1. Coverage for First Search Marketing Expo Conference
   
2. Search Engine Watch Turns Ten Years Old
   
3. Ask.com Relaunches in 3D with Ask X Interface
   
4. June Google Update?
   
5. Yahoo! Search Update Underway - June 2007
   
6. Privacy International Slams Google Over Privacy Practices
   
7. New York Times on Google "Tweaking Its Search Engine"
   
8. Mapping Maps: Google Street View, Microsoft Expands 3D Views, & MapQuest Adds API
   
9. Google Maps: Invading Your Privacy? (Not Anymore!)
   
10. Yahoo's New Quality Based Pricing Looks at Conversion Rates
    
11. Concerns Over Yahoo!'s New Quality Based Pricing
    
12. Yahoo Addresses Concerns Over New Search Ad Pricing Model
    
13. Google Updates AdWords Landing Page Quality Score
    
14. Panama Launches in Europe for Yahoo! Search Marketing Advertisers
    
15. A Look at Google Gears Working with Google Reader
    
16. Google to Restructure Webmaster Tools Help Center
    
17. Google Webmaster Guidelines Updated
    
18. Google Allows Some Cases of Hiding Text with CSS
    

Lightening Round:

Continue reading "Search Pulse 33: SMX Review, SEW 10, Ask.com UI, Google & Yahoo Update, Privacy Issues, Street Views and More"

The 32nd edition of the Search Pulse is now available for download. Chris and I discussed the Memorial Day weekend news and logos or lack there of. We also review the latest Yahoo! Search index update. We discussed the recent search market share figures released last week. Google banned essay writing ads, go figure. Elisabeth is leaving Search Engine Watch for Zonder. People are now critisizing Ask.com's unabommer ads, but is this what Ask.com wanted? We discussed several SEO topics and much more. The topics we covered are listed below, in order of priority (based on search community buzz). You can download the MP3 file and listen at your convenience.

Please vote if you want us to continue doing this podcast, here is the poll:

You can listen to the MP3 file with our new player directly below:

Topics We Covered:

1. Memorial Day Commemorated: Ask.com & Search Engine Roundtable
   
2. Yahoo Search Update Last Night
   
3. Search Market Share Update: Google Rises, MSN Falls, Yahoo Hovers
   
4. Google to Ban Ads for Essay Writing
   
5. Elisabeth Leaves Search Engine Watch For Vacation Rentals
   
6. SEOs Critique Ask.com's New "Algorithm Ads"
   
7. Ask.com "The Algorithm" Promotions: Controversy to Publicity?
   
8. Creating a Search Engine Friendly Glossary or Definitions List
   
9. Can Clicking on Google Organic Results Influence Rank?
   
10. Does Google Reinclude Banned Sites into Google.com Without Request?
    

Lightening Round:

Continue reading "Search Pulse 32: Memorial Day, Yahoo! Search Update, Search Share, AdWords, Elis SEW, Ask.com Ads, SEO & More"

The 31st edition of the Search Pulse is now available for download. In this show we chatted about Google's new Universal Search approach. Microsoft is set to buy Chris Boggs' company, Avenue A/Razorfish. Google is shutting down AdSense arbitrage MFAs. Google launched hot trends, and we also talked about SEO, linking, anchor text, ip stuff and 301 redirects. Plus we discussed other stories involving Google, Yahoo, Ask.com and Live.com. The topics we covered are listed below, in order of priority (based on search community buzz). You can download the MP3 file and listen at your convenience.

You can listen to the MP3 file with our new player directly below:

Topics We Covered:

1. Google Revamps Search Results Landscape with Universal Search
   
2. Microsoft Acquires Ad Company aQuantive for $6 Billion
   
3. Google To Shut Down AdSense Arbitrageurs
   
4. Google Trends Releases "Hot Trends" Tool
   
5. Should You Focus on the "Small Stuff" in SEO?
   
6. Ethical Linkbait: When Have You Crossed the Line?
   
7. Does Google Split or Stem Anchor Text?
   
8. How Important is the IP Address for SEO?
   
9. Can Too Many 301 Redirects Hurt Your SEO Efforts?
   

Lightening Round:

Continue reading "Search Pulse 31: Universal Search, Microsoft Buys Chris, AdSense MFAs, Google Hot Trends, SEO, Link Bait, & More"

The 30th edition of the Search Pulse is now available for download. We thanked the wonder mothers by showing off some of the search engine logos for the day. We discussed Google one box results found in the middle of the Google results. Google Webmaster relations was a hot topic in this podcast. Plus we discussed other stories involving Google, Yahoo, Ask.com and Live.com. The topics we covered are listed below, in order of priority (based on search community buzz). You can download the MP3 file and listen at your convenience.

You can listen to the MP3 file with our new player directly below:

Topics We Covered:

1. Ask.com's Bold Mothers Day Logo, Google.com & Yahoo Go Simple & As The Search Engine Roundtable
   
2. Google Local Results Found In Google.com Web Search Results
   
3. Google Attacked Over Webmaster Relations 
   
4. Adam Lasnik of Google Responds to Webmasters Again
   
5. Matt Cutts of Google Comments on "-950 Penalty" as "Over Optimization Penalty"
   
6. Matt Cutts Tells Us Which Web Directories Can Impact Your Search Rankings
   
7. Google Analytics Releases New Version With Sleek New User Interface
   
8. Fake German Google Search Quality Team Warning from DONOTREPLY@gmail.com
   
9. Sergey Brin of Google and Gary Price of Ask.com Get Married
   
10. What To Do When Your In House SEO Goes Bad?
    
11. How To Get Reinstated After Being Banned from Google AdWords
    

Lightening Round:

Continue reading "Search Pulse 30: Mothers Day, Google One Box, Google Relations, Penalties, Fake Bans, AdWords & More"

The twenty-ninth edition of the Search Pulse is now available for download. This show we had a special guest come on 15 minutes in, because Ben was unable to be on this show. Todd Malicoat aka Stuntdubl joined us to give us some really great tips on obtaining .edu links. Outside of that we talked about the Microsoft and Yahoo possible merger. Yahoo's new robots-nocontent tag and Matt's rebuttal of the so called "Google Hell." We also talked about AdSense topics, Microsoft adCenter topics, AdWords and more topics. The topics we covered are listed below, in order of priority (based on search community buzz). You can download the MP3 file and listen at your convenience.

You can listen to the MP3 file with our new player directly below:

Topics We Covered:

1. Microsoft and Yahoo in Discussions for Merger
   
2. Yahoo! Supports Robots-Nocontent: Enabling Organic Search Page Section Targeting
   
3. Being "Condemned to Google Hell" and Matt's Rebuttal
   
4. How Do You Obtain Links from .edu Sites? (Guest: Todd Malicoat from stuntdubl.com who mentioned his thoughts on link buying.)
   
5. Google AdSense Team Addresses Ad Placement
   
6. 65% of Google AdSense Publishers Earn $100 or More Per Month
   
7. Microsoft Changes adCenter Terms & Conditions to Boost Distribution of Content Ads
   
8. Google AdWords Ad Missing Title in Sponsored Results
   
9. Twitter Tangent
   
10. Yahoo To Stop Updating Overture Keyword Suggestion Tool
    
11. Are Directories Useful for Search Engine Optimization? Which are Ideal?
    
12. The Return of the Grey PageRank Score in the Google Toolbar?
    
13. YouTube to Offer Revenue Sharing with Popular Content Producers
    

Lightening Round:

Continue reading "Search Pulse 29: Yahoo & Microsoft, Robots-NoContent, Google Hell, .Edu Links, AdSense Terms, Earnings, adCenter, Twitter & More"

The twenty-eighth edition of the Search Pulse is now available for download. In this show we chatted about PubCon versus Search Engine Strategies conferences going head to head. We had several discussions on Google's PageRank. We talked about the AdWords malware issue and how Google News is being integrated into search results. Plus we talked about iGoogle, Google's new personalized front and many many more topics. The topics we covered are listed below, in order of priority (based on search community buzz). You can download the MP3 file and listen at your convenience.

You can listen to the MP3 file with our new player directly below:

Topics We Covered:

1. WebmasterWorld's PubCon Goes Up Against Search Engine Strategies Chicago
   
2. The Life Time Value of Links Based on Google Webmaster Central
   
3. Google PageRank April Update: Most Notice Drop in PR
   
4. Google to Review Most Recent Toolbar PageRank Update
   
5. Google Sponsored Listings Hide Surprises and Malware
   
6. Beware Of Google AdWords Account Hacks via Computer Exploit
   
7. The New Authoritative Document on Google's PageRank
   
8. Four New Document Scoring Patent Applications by Google
   
9. Screen Captures of the New Google News Results in Action
   
10. Google Launches iGoogle at Google Personalization Workshop
    
11. Google Personalized Home Pages Begin To Come Back After Scare
    
12. Google Placing UK Filtered Results in Supplemental Index?
    
13. Yahoo Buys Ad Company to Compete with Google's Acquisition of DoubleClick
    
14. Since Yahoo! Launched Panama Volume & Traffic Is Down?
    
15. Yahoo! Publisher Network Earnings & Relevancy Forcing Publishers to Revisit Google AdSense?
    

Lightening Round:

Continue reading "Search Pulse 28: PubCon vs. SES, Links, PageRank, Virus AdWords, News Search, iGoogle & More"

The twenty-seventh edition of the Search Pulse is now available for download. We talked about Google and Yahoo's first quarter earnings. We discussed the pros and cons of Google's new web history solution. Google News put the Virginia Tech news in the enterainment catagory. We discussed some PPC and SEO topics and much more. The topics we covered are listed below, in order of priority (based on search community buzz). You can download the MP3 file and listen at your convenience.

You can listen to the MP3 file with our new player directly below:

Topics We Covered:

1. Google's (GOOG) Earnings Impress While Yahoo (YHOO) Gears Up For Q2 Earnings
   
2. Google Goes Beyond Search History With Your Web History
   
3. Google News Categorizes Virginia Tech Massacre as "Entertainment," Raises Questions
   
4. A New Way To Remove Content in Google.com via Google Webmaster Central 
   
5. Google Webmaster Central Provides Users with More Detailed Anchor Text Data
   
6. Google Link Tool & Anchor Text Tool At Webmaster Central Goes Down
   
7. Is Too Much Content A Bad Thing For SEO & Search Rankings?
   
8. Microsoft's adCenter Quality Score Update Hurting PPC Relevancy?
   
9. Google, Ask.com & Yahoo! Earth Day Logos
   
10. Google Stumbles With "Queryless Search"
    
11. Social Media Optimization: Are SEOs Part of the Problem?
    
12. Yahoo Partners with eBay and PayPal to Improve the Online Shopping Experience
    
13. More Signs of Google Grouping Search Results by Category
    

Lightening Round:

Continue reading "Search Pulse 27: Google & Yahoo Earnings, Web History, Virginia Tech, Remove Content, Anchor Text, SEO Content, PPC & More"

The twenty-sixth edition of the Search Pulse is now available for download. We discussed our extremely comprehensive and detailed job covering the SES NY conference. We then had a 15 minute conversation about paid links based on some recent blog posts by Google's Matt Cutts. We had a brief conversation on Ask.com's new algorithm, Edison. Followed by yellow Google ads, a Google.com update, support for sitemaps autodiscovery, the DoubleClick acquisition and much more. The topics we covered are listed below, in order of priority (based on search community buzz). You can download the MP3 file and listen at your convenience.

You can listen to the MP3 file with our new player directly below:

Topics We Covered:

1. Search Engine Strategies '07 New York Session Coverage Roundup
   
2. Matt Cutts of Google on Paid Links Again
   
3. Ask.com To Launch New Search Algorithm Code Named Edison
   
4. Impact of Yellow Google Ads & Click Through Change on CTR & Sales
   
5. Google.com Search Results Shake Up on April 10
   
6. Google, Yahoo, Microsoft & Ask.com To All Support Sitemaps Autodiscovery
   
7. Sitemaps Ping URLs at Google, Yahoo, & Ask.com
   
8. Updated: Unusual Fall in MSN adCenter Traffic Last Night Due To adCenter Adding Quality Factors
   
9. Google Acquires DoubleClick for $3.1 Billion, Faces Challenges by Competitors
   
10. Will Google's Purchase of DoubleClick Affect Google AdSense?
    
11. Response to Eric Schmidt Wired Interview: Should Consumers be Afraid of Google's Control?
    
12. Yahoo! Updates Site Explorer Capability to Allow for Mobile Site Submission, Report Spammy Sites
    
13. Google Voice Search: Easy & Free Prank Calls?
    

Continue reading "Search Pulse 26: SES NY, Paid Links, Ask.com's Edison, Yellow Ads, Google.com Shakes, Sitemaps, DoubleClick, Yahoo Site Explorer, Google Voice & More"

The twenty-fifth edition of the Search Pulse is now available for download. Ben and Chris chatted about how the search community celebrated April Fools Day. They also brought in Rebecca from SEOmoz to discuss their new Ranking Factors document. They discussed Google changing the AdWords from blue to yellow (I think). They talked about how Yahoo! has shortened the search ad descriptions. The search engines united with auto-discovery on Sitemaps; including Google, Yahoo!, Microsoft and Ask.com. Plus many more topics. The topics we covered are listed below, in order of priority (based on search community buzz). You can download the MP3 file and listen at your convenience.

You can listen to the MP3 file with our new player directly below:

Topics We Covered:

1. Search Engine Community & April Fools Day
   
2. SEOmoz Ranking Factors Version 2.0 is Released
   
3. Yahoo! To Require Shorter Descriptions in May/June 2007
   
4. How Important to Search Engines is Site Age?
   
5. Does "Freshness" Mean More in Google?
   
6. Google Turns AdWords Yellow & Changes Click Behavior: How Will It Change CTR?
   
7. Sitemaps & URL Submission (Sitemaps Adds Ask.com & Autodiscovery)
   
8. Google Personalizes Maps by Adding "My Maps" Feature
   
9. Google Undergoing Fundamental Search Changes?
   
10. Should You Outsource Link Development in SEO?
    
11. Sneaking Around Buying Links
    
12. New Google Logo on AdSense Now Official
    
13. Is There Any Benefit to Google Checkout Badges?
    
14. Yahoo Announces Alpha Personalized Search
    

Continue reading "Search Pulse 25: April 1, SEOmoz Factors, Google Yellow Ads, Yahoo Shorter Descriptions, Sitemaps Autodiscovery & Microsoft and Ask.com Join Google and Yahoo, & More"

The twenty-fourth edition of the Search Pulse is now available for download. Google officially launched the beta of Pay Per Action ads, so we had a fifteen minute discussion on that topic to lead off. Then we discussed the new anchor text reports from Google. Followed by a Microsoft Live.com Search update. Then we discussed site SEO factors versus page SEO factors. We talked about Yahoo! Search results missing the directory links, Google anonymizing data, Google testing a new user interface and much more. The topics we covered are listed below, in order of priority (based on search community buzz). You can download the MP3 file and listen at your convenience.

You can listen to the MP3 file with our new player directly below:

Topics We Covered:

1. Google Affiliate Management: Pay Per Action Ads
   
2. Google's New Text Link Ad Unit
   
3. Adsense to be Completely Replaced by Pay-Per-Action?
   
4. First Screen Shots Of Google Pay Per Action In Action
   
5. Google Webmaster Central Showing Back Link Anchor Text
   
6. Google Anchor Text Reports Updated Monthly & Not Finalized
   
7. Possible Microsoft Live Search March Update?
   
8. Google Showing More Weight Towards Site Factors as Opposed to Page Factors
   
9. Yahoo! Removes Category (Directory) Links From Under Search Results
   
10. Google To Take Steps To Anonymize Search Data After 18-24 Months
    
11. Google Testing New Alternative Search Navigation Links
    
12. 75% of Google's Blogspot Blogs are Spam
    
13. Yahoo! & Microsoft Release Papers on Web Spam
    
14. Does "Set It & Forget It" Still Work In The PPC Game?
    
15. Google Testing Yellow AdWords Background
    
16. Does Your Business School Have a High PageRank?
    

Continue reading "Search Pulse 24: Google PPA, Google Anchor Text, Microsoft Live Update, SEO Factors, Yahoo! Search Directory, & More"

The twenty-third edition of the Search Pulse is now available for download. We had a bit of a conversation on the link updates at Google Webmaster Central and Yahoo! Site Explorer. Chris and I also talked about Google's new guideline on not searching search results pages. We talked more about AdWords keyword tool and getting a job at Google. Plus much more... Ben was unable to join us, he is on a family vacation. The topics we covered are listed below, in order of priority (based on search community buzz). You can download the MP3 file here and listen at your convenience.

You can listen to the MP3 file with our new player directly below.

Topics We Covered:

1. Google Link Update Within Webmaster Central's Link Tool
   
2. Google Link Update in Count Only - Actual Links Coming Soon
   
3. Google Now Showing All External Links in Export
   
4. Yahoo! Search Link Update
   
5. Google Officially Requests Webmasters To Block Internal or External Search Results
   
6. Google Shows Search Volumes Temporarily in AdWords Keyword Tool
   
7. How To Get A Job At Google?
   
8. Does Google Still Crawl 404 Not Found Pages?
   
9. Should You Block Well Paying AdWords Squatters From Your Site?
   
10. Windows Live Search Head To Leave Microsoft To Go Solo
    
11. Another Look At Yahoo! "Quick Links" in Search Results
    
12. Microsoft Squealing on Google Over Book Copyright Issues
    
13. Is Google's Spell Checker Biased
    
14. Google Maps For Your Business Adds Features: Set Your Mark
    

Continue reading "Search Pulse 23: Google & Yahoo Link Updates, Searching Searches, Keyword Volume at AdWords, Getting a Job at Google, 404 Pages & More"

The twenty-second edition of the Search Pulse is now available for download. We started off with a short discussion on Google's click fraud numbers. We then talked about the NOYDIR tag, followed up with discussion on index updates from Yahoo!, Ask.com, and Google. We also discussed legal issues in search, Microsoft's adCenter bug and much more. The topics we covered are listed below, in order of priority (based on search community buzz). You can download the MP3 file here and listen at your convenience.

Topics We Covered:

1. Click Fraud is 0.02%, Invalid Clicks 10%, $1B Lost To Click Fraud Yearly
   
2. Yahoo! Adds NOYDIR Support To Exclude Yahoo! Directory Titles in Yahoo! Search Results
   
3. NOYDIR Tag By Yahoo! Does Not Impact Rankings
   
4. Global Yahoo! Search Index Update
   
5. Possible Ask.com Search Index Update?
   
6. Google March 2007 Image Update
   
7. Google March 2007 PageRank Update?
   
8. Google Updating Site Command For SEOs & Webmasters
   
9. Search Engines Can Choose Not To Run Your Ads
   
10. Paused Google AdWords Ads Still Running
    
11. Google Ranking Well in Yahoo! Search UK For "Buy Viagra"
    
12. Microsoft adCenter Conversion Tracking Reporting Inflated Figures?
    
13. Microsoft Refunds adCenter Advertisers Too Much
    

Continue reading "Search Pulse 22: AdWords, Yahoo Directory Tag, Google Update, Ask.com Update, PPC Legal Issues, Microsoft adCenter & More"