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A well-rounded view on search engines and search engine marketing by senior members of the major SEO/SEM forums on the Internet.

January 12, 2005

Microsoft Aims to Block AdSense

Don't titles rule! 'Extremely Critical' Flaw Threatens Internet Explorer Users was announced a few days ago. In that article, it tells users that "Microsoft is recommending that users turn off the "Drag and drop or copy and paste files" option in Internet Explorer and set security levels to high for the Internet zone."

A thread at WebmasterWorld discusses how this "security fix" recommendation by Microsoft, will make Google AdSense ads invisible to those who take this route. Of course, the rumors begin that Microsoft did this to try to hamper Google's AdSense revenue. :)

posted rustybrick at 09:45 AM | comment on this entry Comments (0) | trackback this entry TrackBack (0)

January 07, 2005

MSN to Join the PPC Game?

The big two; Overture and Google AdWords. Then we have many of the smaller PPC companies, many that offer a good ROI. Microsoft has been following the leaders for a while now, ultimately destroying them. So MSN is entering the organic side of things. What about the paid side of search? Makes logical sense.

According to Andy Beal, that just might be the case, he says MSN Search Staffs-up for PPC Product. There is a thread at SEW forums discussing Andy's post, the thread is named MSN Gearing Up To Launch Paid Search Advertising?.

posted rustybrick at 08:39 AM | comment on this entry Comments (0) | trackback this entry TrackBack (0)

One Ad Per Search Query For Affiliates And Parent Companies Sharing The Same URL

It's official, we mentioned it yesterday in the entry named One Affiliate Per AdWords Keyword TBA Tomorrow and now its official. The official email has been sent out, one of the first lines read, "we will only display one ad per search query for affiliates and parent companies sharing the same URL." The thread at Search Engine Watch Forums has the complete email, and I quote:

Hello from the Google AdWords Team:

In January 2005, Google will incorporate a new affiliate advertising policy that is designed to provide a better user and advertiser experience.

--------------------------------------------------------------------------------

What is changing:

With this new affiliate policy, we will only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from. As always, your ad will be displayed based on its Ad Rank for given searches.

For instance, if a user searches for books on Google.co.uk or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, we will display the ad with the highest Ad Rank.

How this will affect you:

If you are an affiliate, this means that you no longer need to identify yourself as an affiliate in your ad text. However, your current ad text will continue to display your affiliate status until you change it.

Affiliates or advertisers using unique URLs in their ads will not be affected by this change. Please note that your Display URL must match the URL of your landing page, and you may not simply frame another site.

What you should do:

We recommend that you continue to monitor your ads' performance and optimise your ads as needed to ensure that they are bringing you the best results. Please visit our Optimisation Tips page for more information.

We look forward to continue providing you with the most effective advertising available.

Sincerely,
The Google AdWords Team

posted rustybrick at 08:28 AM | comment on this entry Comments (0) | trackback this entry TrackBack (0)

January 06, 2005

Reporting Income on AdSense Cash to the IRS

So you made loads and loads of money with your spammy content sites. Or you really have good unique content that drives good traffic with an unusually high CTR. Now it is time for Uncle Sam to collect. For those of you who registered under your personal names, you will need to file a 1099. For those of you who have companies, then it can go under the company. For those of you who have no idea what is going on, join the discussion at WebmasterWorld.

posted rustybrick at 11:29 AM | comment on this entry Comments (0) | trackback this entry TrackBack (0)

One Affiliate Per AdWords Keyword TBA Tomorrow

Exactly a month ago, we reported on One AdWords Advertiser Per Landing Page. This basically means that only one adwords advertiser can have ads showing for the same affiliate site (landing page). There are threads and buzz at the forums that Google will announce this tomorrow. For more information on that buzz check out WebmasterWorld and Search Engine Watch Forums.

posted rustybrick at 11:23 AM | comment on this entry Comments (0) | trackback this entry TrackBack (0)












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