May 6, 2008 Archives

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Continue reading "Daily Search Forum Recap: May 6, 2008"

The Inside AdSense blog talks about the newest feature available to Google AdSense users: AdSense for Search is now powered by custom search. This new feature gives you the following benefits: site search, improved indexing of pages, vertical search, the ability to fine tune search results and ads with keywords, selecting ad location, and more.

Check out the video for more information:

As someone who had an extremely difficult time trying to get Google Coop with AdSense installed on my site in the past, this was a breeze. Literally. I'm so glad that the Google AdSense team fixed it up. Thank you. :) (On that note, I *strongly* recommend that you set up your Google Custom Search Engine through the Google AdSense control panel, not through google.com/cse -- that's where my problems started!)

Forum discussion continues at DigitalPoint Forums, Google Groups, and WebmasterWorld.

Want to share something you found particularly useful on Google Reader with some more information? You now can, thanks to a new feature called "Share with Note" that looks just like this:

On the bottom of any feed item, click on "Share with Note" and the screen above pops up. You can then give some feedback into why you're sharing the particular blog post or news story. In other words, it's a feature that Google Reader users have been waiting for.

On your sidebar, now you can click on "Notes" (under "Your Stuff" to see your friends' shared notes. Since the feature is brand new, none of my friends are using the notes yet, but I expect that to change in the near future.

Overall, the response has been overwhelmingly positive, but a lot of people who are testing the feature out are unable to find a "Delete Note" button (or even an option to edit the note), so be careful when adding notes -- for now, they appear permanent!

Forum discussion continues at Google Groups.

I'm sure you've seen those URLs -- www.domain.com/4-star-hotel-in-barcelona-spain.php. The question is: is this a tactic that we consider spammy?

Not really, according to a High Rankings Forum thread. On the other hand, if it was www.domain.com/4-star-hotel-apartment-penthouse-keyword4-keyword5-keyword6-in-barcelona.php, that may raise some eyebrows. Additionally, if you think about it, unless you change the post slug of a WordPress post, thousands of these long URLs are generated every single day. (Tip: Shorter URLs are easier to remember and rock.)

At Cre8asite Forums, the question regarding dashes in a URL is discussed. Is it better than an underscore? Back on the High Rankings discussion, dashes are the default delimiter, if that gives any indication to a widespread preference, but it really doesn't matter.

But if it comes to the actual domain name, it's a lot easier (for you) to go with one that lacks the dash to make it easier for users to remember. They're less inclined to type the dash and it takes a bit of a learning curve. I found that adjustment necessary with brand new webmaster forum Webmaster Talk.

Forum discussion continues at High Rankings Forum and Cre8asite Forum.

A WebmasterWorld thread has some interesting observations, which I thought would be fun to name the "Floating Four" symptom.

In short, it seems like there are some pages that happen to float into the fourth position at Google's search results and then a couple hours later disappear. This pattern has been repeating itself time and time again.

WebmasterWorld's senior member, internetheaven, first reported this. He isolated his issue from a position 6 listing, floating to a position 4 and then back to 6. But he isn't the only one who noticed this mysterious floating four behavior. Senior member, steveb, also noticed it with rankings in the position 8 or higher, floating into the fourth position. Here is steveb's post:

Over the past week or so, I've seen the #4 spot show at least two pages that have long (years) been undervalued for the term by Google. they float in and out, and then also sometimes rank #8 while other times fall to where they have been for years (the 30s for one, nowhere for the other).

The thread is very new, but maybe we will find others noticing the same thing. If so, either comment here or discuss at WebmasterWorld. Either way, I will keep watching the space for more signs of this "floating four" behavior and keep you updated on any changes.

Forum discussion at WebmasterWorld.

A WebmasterWorld thread has a copy of an email a Yahoo Product Submit advertiser received. The email basically says that Yahoo will be switching from a flat category price structure to a bidding marketplace type of structure, like we have at Yahoo Search Marketing or Google AdWords.

Why would Yahoo be switching the Product Submit pricing structure from a flat tier structure to a bidding structure? Possibly to earn more money? Possibly to consolidate the search marketing systems into one pricing mechanism?

Here is a copy of the email as posted at WebmasterWorld:

Dear Product Submit advertiser,

We are pleased to announce the upcoming launch of a bidded marketplace. With this change, there will be modifications to your Master Terms & Conditions and Program Terms, which will be detailed in a future email notice that you'll receive in the next 30 days.

We expect the bidded marketplace to have an impact on your day-to-day business. Therefore, we advise you and your team to begin planning for the transition to a bidded model.

As part of this launch, we are expanding the number of product categories and improving reporting within your Product Submit account.

These changes are designed to help you to:
- Better influence the level of traffic you receive from Yahoo! Shopping
- Gain more control over optimizing your product listings
- Gain better visibility into your category performance
Stay tuned!

The Yahoo Product Submit team

If you visit the Product Submit pricing page, you will notice that there have been no changes to the current pricing structure. At least not yet.

This is a major change for those who use Yahoo Product Submit and will require a higher level of daily management, something that many advertisers most likely won't like to spend their time on. I guess this is good news for search marketers.

Forum discussion at WebmasterWorld.

Friday we reported that Google is testing new fonts in AdSense ads. Well, I finally found a screen capture of this in action via DigitalPoint Forums.

Here is the screen capture:

Pretty funky looking, no? If anything, this is a Google test and if they launch this new font, I hope they make it an option for the publisher. Personally, I find the font a bit unprofessional for many sites. But it may work for a specific type of site.

This may show signs that Google may be enabling the ability for publishers to pick a font style for their AdSense ads. If so, that is great news.

Forum discussion at DigitalPoint Forums.

A WebmasterWorld thread has speculation that Google is now seeking out AdSense arbitrageurs through AdWords accounts. The rumor is that Google is banning AdSense publishers by looking to see if their AdWords accounts are sending traffic to pages with AdSense on them.

About a year ago, we reported, Google To Shut Down AdSense Arbitrageurs. But then learned it was more focused on made-for-AdSense (MFAs) AdSense arbitrageurs. Google didn't deny that they have been going after some arbitrageurs but the topic died down a month later.

What this recent speculation is causing, is a rush for AdSense publishers to close out their AdWords accounts. They do not want their AdWords accounts to be tied to their AdSense account and possibly give Google a reason to ban them from AdSense. So many have reported that they shut down their AdWords account.

Is there sound reason for this or are publishers acting out of fear? I honestly don't know.

Hat tip to Frank for blogging this last night.

Forum discussion at WebmasterWorld.