Yahoo Clues Brings "Search Flows" To Keyword Research

Nov 17, 2010 • 8:47 am | comments (2) by twitter Google+ | Filed Under Yahoo Search Engine & Yahoo SEO
 

Yesterday, Yahoo announced a very cool new search keyword tool named Yahoo Clues. I did a pretty detailed write up on it at Search Engine Land, so I will try not to repeat much of that here.

In short, this is a keyword tool that shows you data for only the most popular queries. Yahoo said the tool is also updated about every hour. The tool shows you demographic data, such as gender and age, income levels, geographic location and related keywords.

The somewhat unique part of this tool is the "search flow." It shows you the most likely preview query and next query on Yahoo after searching for that term. So for those iPhone normally search for these searches prior to search for iPhone:

  • $8 million iphone
  • iphone 4
  • verizon iphone
  • iphone price
  • iphone rumors

And this is what they search for next:

  • new iphone 2010
  • iphone 4
  • iphone price
  • iphone verizon
  • iphone rumors

search-flow-yahoo-clues

The chain here is important.

For more on how this works, see the help documents and the video below.

Forum discussion at Sphinn and WebmasterWorld.

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Comments:

ChaTo

11/18/2010 09:54 am

If you are interested in more details about how search flows are obtained, this is described on CIKM'08 and WI'09 papers. Slides here: http://www.slideshare.net/ChaToX/query-flow-graphs

No Name

11/19/2010 01:52 pm

Its a pitty that doesnt work for portuguese words! When is going to have for yahoo.br?

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