Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Longer Anchor Text As a Link Building Strategy
When doing a form on unnatural link building, you try to make it look more natural. One way is to make sure to mix up your anchor text. Another way is to make sure the sites your links are on are not linking to you in an unnatural way. Maybe that means sitewide links on some sites, maybe it means the placement of the link and maybe it means the words used in the link. - Interesting Comment From Google On Most Comment Keywords Report
If you login to Google Webmaster Tools and go to the "Keywords" under "Your site on the web," Google will show you the "most common keywords Google found when crawling your site." In fact, Google said, these keywords "should reflect the subject matter of your site." But what if they don't? A Google Webmaster Help thread has one person complaining his blog shows the months of the year as being his most common keywords in - Does Google Send Higher Converting Buyers To Higher Quality Score Ads?
A WebmasterWorld thread has an interesting but maybe/likely completely false theory on how Google AdWords may work. Now, if I understand the thread correct (note: very little sleep last night), this person is proposing that Google may be sending better qualified buyers to those ads with a higher quality score. In short, Google may know which searchers converts at a higher rate than other searchers. So maybe, Google prefers to send that searchers an ad - Yahoo Image Search Now Sending More Traffic Than Google?
We see stats on image search usage, comparing Google to Yahoo to Bing to even sites like Facebook or Flickr. But which sends webmasters the most traffic? Google Analytics doesn't make it very easy to filter search referrers but image search engine, but those that rely on image search as a traffic source keep close tabs to that metric. Zeus, a forum personality that I have come to respect in terms of any image search - Fortune: "Google: The Search Party Is Over." Really?
Google: The search party is over by Fortune Magazine wrote a large piece on Google and their business. In part, they wrote: It looks a lot like the midday break at some elite college campus. But almost 12 years after it was launched by precocious Stanford grad students Larry Page and Sergey Brin, Google and its founders are grappling with a very grownup set of problems. Google's core business, online search, is slowing. That is - Video Recap of Weekly Search Buzz :: July 30, 2010
This week we covered how those pink ads are really "pale purple" and are here to stay by replacing the yellow background color on AdWords. Google revamped their dictionary results. Google's Matt Cutts talked about his first spam experience. Google now warns webmasters over a spike in crawl errors. Google said, first come first serve when it comes to meta robots tag. Google has a one language per page and per sitemap rule. Google AdWords
Other Great Search Forum Threads:
- How does Google feel about Link Exchange Directories now?, WebmasterWorld
- Site Speed: Reducing Page Load Times and Increasing Pages Crawled, Sphinn
- Upcoming Gmail Features?, Google Blogoscoped Forum
- "Pages similar to" in the Google SERPs Footer, WebmasterWorld
- Doodle National Day Switzerland, Google Blogoscoped Forum
- Google dynamic linking; one strange and creepy patent, Sphinn
- Inside The Google Garbage Factory, Sphinn
- Phase One Link Building Strategies, Sphinn
- Text link purchasing companies, WebmasterWorld
- Blog on Trending Topics to Get Noticed and Get Ranked!, Sphinn
