Longer Anchor Text As a Link Building Strategy

Aug 2, 2010 - 8:36 am 16 by
Filed Under Link Building

When doing a form on unnatural link building, you try to make it look more natural. One way is to make sure to mix up your anchor text. Another way is to make sure the sites your links are on are not linking to you in an unnatural way. Maybe that means sitewide links on some sites, maybe it means the placement of the link and maybe it means the words used in the link.

A WebmasterWorld thread has one link builder asking how important it is to go long with your anchor text. Instead of using the prime keyword in your anchor text, why not extend it?

Rather than using "green widgets" as the anchor I prefer using something like "consumer guide to green widgets" embedded within a sentence. The preference is to gain SERP positions of green widgets.

The link builder asks:

Does the added text dilute the effect on the desired phrase green widgets?

Does it? Even if it does, it might be a good strategy to mix that up a bit? What would you do?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 8, 2026

Jun 8, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility This Weekend - Around June 6th

Jun 8, 2026 - 7:55 am
Google Search Engine Optimization

New Google Document On Third-Party SEO Tools, Services & Advice

Jun 8, 2026 - 7:51 am
Google Search Engine Optimization

Google Updates Its Hiring An SEO Doc Warning On SEO Tools & AI Optimization

Jun 8, 2026 - 7:41 am
Google

Google Search Profiles Insights & Analytics

Jun 8, 2026 - 7:31 am
Bing Search

Bing Gives Searchers A Way To Disable AI Copilot Answers

Jun 8, 2026 - 7:21 am
 
Previous Story: Interesting Comment From Google On Most Common Keywords Report