Broad Match Modifier To Roll Out To All Google AdWords Advertisers

Jul 15, 2010 • 8:09 am | comments (1) by twitter Google+ | Filed Under Google AdWords
 

Two months ago, Google began testing a new AdWords type named broad match modifier. It basically allowed you to be "more specific with your broad match keywords, but be more lax than the phrase based match," as I explained then.

Back then, it was only available to advertisers in the U.K. and Canada. But now, Google announced they are now "rolling out globally in most languages." The exceptions are Chinese, Japanese, Thai, Arabic and Hebrew languages - Google does hope to roll it out to those languages soon as well.

Here is a graph explaining it:

broad match modifier google adwords

Advertisers are already playing with it, it is however a bit too early to tell the results.

Forum discussion continued at WebmasterWorld.

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Comments:

Eveline G.

11/17/2010 08:40 pm

Hi, I tried modified broad, it work's fine! It's like the old "broad match", in the beginning of Adwords (without the extended broad matching). I found a tool, it could be useful: http://www.broadmatchmodifier.com/ It can transform you broad keywords to modified broad, in seconds! It's free.

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