Google Releases Adwords Campaign Experiments Tool

Jun 11, 2010 • 8:02 am | comments (1) by twitter Google+ | Filed Under Google AdWords
 

Earlier this week, Google announced a new beta tool named AdWords Campaign Experiments or ACE.

The tool is designed to help advertisers experiment with bid changes and track what would happen if their increased or decreased their bids for certain keywords.

Google said "ACE allows you to perform faster, more accurate tests by executing your experimental campaign alongside your original campaign. By performing this type of simultaneous split test, we can tell you precisely if your campaign changes produce statistically significant results."

The different things you can test include but are not limited to:

  • The incremental impact of adding new keywords to your campaign or changing keyword and ad group-level bids
  • The value of restructuring your Content campaigns to use more tightly themed ad groups
  • The change in volume by using different keyword match types
  • The value of using an ad group default bid versus keyword-level bids

Here is a video:

Forum discussion at WebmasterWorld.

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Comments:

Andy

06/11/2010 01:40 pm

I actually just wrote a blog post yesterday about <a href="http://www.dragonsearchmarketing.com/blog/google-unleashes-adwords-campaign-experiments/" rel="nofollow">AdWords Campaign Experiments</a> focusing on the 3 basic types of tests: keyword level bids, new keywords & placements, and ad group experiments. One primary question that Google really needs to answer though is how quality scores are determined for new experimental ad groups? If I want to test 2 ad groups that will use 3 out of 4 identical keywords, will the quality score of keywords in the control group be higher than the experimental group due to past history? If so, this affects ad rank and a host of other factors thus making the experiment somewhat pointless.

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