Google Explaining Why Some Sites Do Not Qualify For AdWords

Mar 2, 2010 • 4:02 am | comments (2) by twitter Google+ | Filed Under Google AdWords
 

A WebmasterWorld thread has an updated discussion on the mass banning of AdWords advertisers that has seemed to slow in the past month or so. It appears from the updated conversation that Google is now going to specific advertisers and not banning them outright, but now lowering their quality score and emailing them warnings.

Not only that, Google is being very specific and detailed about the issues with the destination pages, as to why they do not belong on the Google AdWords network. One advertiser said:

I had received a QS 1 on some campaigns relating to three sites and had put the campaings (three sites) in pause mode.

The mail said clearly that paused ads also violated the landing page guidelines. The LPQ team had reviewed same and found the sites unacceptable.

So the first thing I did , was DELETE all the campaings with QS 1 on the keywords without any delay and wrote back saying that I had deleted all suspect campaigns and would be grateful if I was not banned for life. I did mention that my e comm site was also QS 1 which did seem a little odd..

Surprise.. surprise.. the LPQ team wrote back with a detailed explanation as to WHY the three sites were given a QS 1 ! Was I surprised at this major upgrade in their communications skills.

Not only is Google giving out warnings to some advertisers before banning them, they are also giving some of these advertisers detailed tips on why they are getting these warnings. He goes on to explain:

It seems almost any site with adSense on landing page is immediatley suspect and is categorized as MFA.. yes.. they actually called it MFA.. I did point out the argument reg.. unique content etc.. but it seems that the LPQ team has total DISCRETION w.r.t. what is MFA and what is not.. They can decide what is OK and what is not....

They gave me a chance to respond.. They told me categorically I can advertise my sites, if I remove all the ads.. ( I said no thanks). I deleted the campaigns instead. Relying on organics.

Supposedly, this is what many advertisers are seeing in their most recent communications with Google AdWords representatives.

Forum discussion at WebmasterWorld.

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Comments:

Tony Nguyen

03/04/2010 05:22 pm

At least they are explaining what they do when taking such a drastic approach as in banning advertisers. Puts them in a better light.

Debra

05/02/2010 09:54 pm

It seems all good things must come to an end. Adwords IT people have messed it up. I have advertised with them for almost 8 years and now i moved to yahoo and loving it. I dont have time to deal with LPQ team thick heads.

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