It seems like for every search company to remain cool, they need to have a partnership with Twitter. And since Yahoo is no longer a search company, I guess they need to be very cool and announce yet another partnership with them.
This partnership includes three primary elements:
1) People will be able to access their personal Twitter feeds across Yahoo!'s many products and properties, including the homepage, Yahoo! Mail, Yahoo! Sports, and others, letting them check in more easily on what's happening with the people and things they care about while on Yahoo!.
2) People will be able to update their Twitter status and share content from Yahoo! in their Twitter stream, so they can easily share their Yahoo! experiences with their friends and followers on Twitter.
3) Yahoo! Search and Yahoo! media properties like News, Finance, Entertainment, and Sports will include real-time public Twitter updates across a variety of topics. Yahoo! Search users will immediately see real-time Twitter results today; go to Yahoo! and try it out.
Let me quote some of my favorite lines from the WebmasterWorld discussion:
This is getting stupid now. I can see some good stuff coming from twitter like emergency stuff, news of world events and so forth, but these tweets may account for only .00001 of all tweets. The rest are IMO complete garbage.
I'm not onboard with the movement that considers Twitter an ultimate site or tool, to me it's trivial and a waste of time, but I had a first happen to me as a webmaster so this announcement is not all that surprising to me.
Hey, if you don't follow me on Twitter, feel free @rustybrick - I want to be cool too!
Forum discussion at WebmasterWorld.