Wired Article Implies Google Caffeine Is Live But It's Not

Feb 24, 2010 • 6:21 am | comments (8) by twitter Google+ | Filed Under Google Search Engine Optimization
 

An article at Wiredhas a ton of details about how Google's search algorithms, index, crawlers and so on evolved over the years. I highlighted many of the points in my Search Engine Land write up on it.

A WebmasterWorld thread quotes a piece on the Google Caffeine index, asking if that means it is live.

"The most recent major change, codenamed Caffeine, revamped the entire indexing system to make it even easier for engineers to add signals."

One webmaster asked, "Does this mean that Caffeine is now live:)?"

We thought it was live dozens of times, but nothing really has changed since then. I fully believe that when it goes live beyond one data center, Google will let us know. I just don't think that the quote above can fully mean it is live. I believe Search Engine Land will post a statement from Google on this topic later today - but as far as I know, it is not live.

Meanwhile, reading the Wired piece is both fun and educational.

Forum discussion at WebmasterWorld.

Note: I just landed in Jerusalem, after an 11 hour flight. I am typing as fast as I can, so please excuse typos, grammar and any non-sense.

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Comments:

Jaan Kanellis

02/24/2010 01:06 pm

Would love to hear from Cutts on when it is live considering it is almost March now.

Michael Martinez

02/24/2010 05:39 pm

I'm pretty sure it's live now. There is no need for Google to publish a confirmation.

Scott Moir

02/24/2010 06:01 pm

It's been live for awhile. The 'inside the hood' changes that is. If you've been monitoring multiple website rankings, articles, and other related items you'll see a big difference since last summer. Especially with the much emphasized 'real time' search feature. A popular and relevant article can gain high organic rankings #SERP's# for key search terms in a matter of hours. Also, there's the 'real time' Twitter feeds which are part of Caffeine. The 'outside the hood' changes are being introduced slowly. Google will occasionally flash them on different servers to get people acquainted and then turn it off. So in summary: Google Caffeine is live but the 'outside the hood' format is still being introduced so they don't freak people out. It's a smart business approach. Micheal Martinez is right. Don't expect any huge announcement from Google. Their algorithms continue to evolve all the time. Matt Cutts made what amounts to a big announcement back in the fall. Scott Moir

Clifford Bryan

02/24/2010 08:41 pm

No it's not even close to being live yet. May be by end of month. Until your pagerank props across all datacenters it will not be live. Based on cache logs of my pages, it looks like there 3-4 days away. http://www.digpagerank.com/

Michael Martinez

02/24/2010 09:46 pm

What is Caffeine supposed to do with PageRank? Is ANYONE in the SEO industry paying attention to what Google has said Caffeine is about? It's an INFRASTRUCTURE update. It's live. Get over it.

seoz87

02/25/2010 03:41 am

well there is a definite and detectable difference between Caffeined results and regular google results. also the last Synonym update from google (part of LSI) has started showing some dramatic changes like ranking the word GARMENT for the search term clothes. And it is also considering the URL of the page when doing so. All seo's are pretty confirmed that Google switching Caffeine Off and On regularly. Although the SERPS are now showing regular results continuously. And remember its not just an infrastructure change its something more than that for sure :)

Michael Martinez

02/25/2010 09:19 pm

Well, those of us who have convinced ourselves the update is live apparently ARE wrong. Matt McGee posted an article at Search Engine Land where he cites a Googler as saying it is NOT live on more than one data center. In case anyone is keeping score: Google Secret Algorithm Managers: 1 SEO Industry: 0

Scott Moir

02/26/2010 06:59 pm

I strongly believe that's a reference to the 'outside the hood' changes. And I've seen them flashed in my service area for a few hours at a time. These 'outside the hood' changes include a new Google search screen format. Bottom line. You're more likely to discover the secret ingredient in Coca-Cola than translate 'Google speak'. Cites a Google source? That could range from anything to an SEO expert with Google knowledge to a loose interpretation. The only source I trust is official Google statements and my eyes. "Well, those of us who have convinced ourselves the update is live apparently ARE wrong. Matt McGee posted an article at Search Engine Land where he cites a Googler as saying it is NOT live on more than one data center. In case anyone is keeping score: Google Secret Algorithm Managers: 1 SEO Industry: 0"

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