What's The Hold Up With The Google Caffeine Index?

Jan 14, 2010 • 8:50 am | comments (23) by twitter Google+ | Filed Under Google Search Engine Optimization
 

About 6 months ago, the Google Caffeine public preview went live. In November, they took the Caffeine preview offline and since then, webmasters have been on their toes worried about when Caffeine will go live. We had rumor after rumor with speculation that it was live, as recently as a week ago - but each time, they were false alerts.

The question people are now asking in the long WebmasterWorldthread is where is it already? What is the hold up? A good question. For all I know, it may go live a minute after I post this and make me just look bad. But let me quote you one WebmasterWorld member:

Do you remember waaaay back in late Nov./early Dec when MC told the world that Caffeine was being delayed to "save stress on webmasters before the holiday" and it would be rolled out soon afterwards?

Do you remember what I said was the reason back then?

So here's the question for you, IF as MC said Caffeine was "ready" a month and half ago, where is it now?!

We're halfway done with January...what's the hold up?

A solid question and a question that can be asked. Google does not have to answer but it is a good question. Are there major issues with Caffeine? Are there underlying flaws that will prevent what we know Caffeine to be to be launched? Can the failure of such a launch make Google look somewhat inferior to Microsoft Bing?

All questions that Google's executives and PR team would hate to have to answer. But as time goes on, these questions will begin to be asked.

Forum discussion at WebmasterWorld.

Previous story: I Now See Favicons in Google Webmaster Tools
 

Comments:

uri -

01/14/2010 02:20 pm

From what I see, Caffeine has been rolled out but no on all servers... Or maybe that just me sipping way to much coffee...

Ryan

01/14/2010 03:53 pm

yeah, I thought it went live a while ago.

Nick @ Brick Marketing

01/14/2010 04:58 pm

Thanks for the update on this. I honestly think that the Google Caffeine update is being rolled out as we speak. I have noticed (significantly) more than usual fluctuation in the SERPs for virtually all clients any my own websites. In fact clients, in different parts of the country have verified as well. I look forward to the new udpate going 100% live!

Akos (Ike) Horvath

01/14/2010 05:59 pm

I think it rolled out the last 4-5 days. The fluctuation was incredible from Last Saturday night until yesterday. today it's settled in. I went from #4 to #58 to nowhere to #1 back to #4 daily for my #1 keyword "tarps" As far as I can tell it's done

Akos (Ike) Horvath

01/14/2010 06:00 pm

I think it rolled out the last 4-5 days. The fluctuation was incredible from Last Saturday night until yesterday. today it's settled in. I went from #4 to #58 to nowhere to #1 back to #4 daily for my #1 keyword "tarps" As far as I can tell it's done

Oddjh

01/14/2010 07:09 pm

I doubt it's live, but something has changed in the past 5-7 days. I had a 30% increase last week during the major flux /rumors of caff, now it's to normal levels.

Oddjh

01/14/2010 07:16 pm

Also, the serps now seem like the old ones, I am getting the same referrals I was getting in November. Anyone else?

Bonnie

01/14/2010 08:00 pm

My rankings are fluctuating every hour... it's bizarre. Something is definitely going on.

Jaan Kanellis

01/14/2010 08:18 pm

Is everyone really tying ranking changes with the idea that Caffeine is being rolled out?

Joe Clay

01/14/2010 08:33 pm

I talked to my seo guy this morning a good one....a real pro. He said that the results are starting to bounce, hes fairly certain this is it and expects the full roll out in a week or so. Yay.

Joe Clay

01/14/2010 09:05 pm

Some more news: SEO Internet Marketing firm Irbtrax has been closely monitoring the progressive introduction of the Google Caffeine update. And based on research, it's apparent that many of Google's 'under the hood' changes have already taken place. These changes have effected the ranking of some websites, increased search speeds, and created enhanced Search Engine Result Pages. However, it's believed the full implementation of Google Caffeine hasn't yet occurred. And this slow but steady process makes sense from both a search user experience and business stand point. http://www.onlineprnews.com/news/17639-1263496749-google-caffeine-implementation-changes-already-visible-no-hold-up.html

Barry Schwartz

01/14/2010 09:18 pm

Joe, you are funny. I was going to remove the comment, but I'll keep it.

Grod69

01/14/2010 09:29 pm

I'm seeing them now in AZ. For me, hidemyass proxy is showing old results. Did a search for "sexy lingerie" and G returned 11,900,000 in .17 seconds - Did the same search in my "caffeinated" results and G returned 16,900,000 in .15 seconds. More pages in less time just like the caffeine sandbox test did.

Jaan Kanellis

01/14/2010 11:46 pm

All I am saying is there no way to really know until Google verifies.

Clifford Bryan

01/15/2010 01:53 am

I keep telling webmasters to use Examiner.com as a signal. They are Googles biggest money maker right now in the News section of search. They stop running Examiner articles while Google is working on caffeine to increase efficiency. When you start seeing Examiner.com articles in Goolgle News again the caffeine update will be over.

Oh Boy

01/15/2010 02:15 am

Hehehe, nice spam Joey. Those losers have filled Google news with their Google "knowledge." Reminds me of those Pakistani and Indian 'SEOs' at Digital Point that get your site banned in a week with their 'expertise'

Bill Kruse

01/15/2010 10:42 am

I assume it's live and we just haven't noticed. BB

Michael Martinez

01/15/2010 06:09 pm

Good Lord, does no one in this industry pay attention to the facts any more? Caffeine is NOT supposed to have an impact on the SERPs -- what the hell do people think they're going to see when it rolls out? Furthermore, it's supposed to roll out ONE DATA CENTER AT A TIME. How could it possibly have been distributed to all the data centers in 2 weeks? Sheesh!

GetFactsStraight

01/15/2010 10:51 pm

Google Caffeine will have an impact on SERPs. That was Google's original goal and intention! Better quality SERPs and a higher quality user search experience will keep them the kings of the hill. Does anyone pay any attention to the facts? Seriously?? Sheesh! The stated mission of Google Caffeine per Matt Cutts himself was higher quality search results and a higher quality search user experience. You cannot get higher quality search results or a better quality search user experience without improving the SERP's. They go hand in hand. And to the person who disparaged Pakistinis and Indians. I'd like to point out that Seroundtable.com receives quite a lot of traffic from both those countries. So not only are you stereotyping, you're insulting many of the people that impact seroundtable's rankings. Think before you post.

Oh Boy

01/16/2010 01:22 am

"So not only are you stereotyping, you're insulting many of the people that impact seroundtable's rankings. " First, rankings are not effected by who visits, who doesn't and by what one posts in comments. Second, I was making fun of self-proclaimed experts and trust me, Indians and Pakistanis are very well represented in DP. It wasn't meant to distinguish them by race.

GetFactsStraight

01/16/2010 04:29 am

"Oh Boy"' I will gladly address your half hearted rebuttal of my original message: "First, rankings are not effected by who visits, who doesn't and by what one posts in comments." Let me clarify my point. I was referring to traffic rankings. Also, no one other than you by sheer projection stated that rankings are effected by "what one posts in comments" However, do you know what can be affected by what one posts in Blog comments? The integrity of the company or moderator that would allow such misguided comments to be posted. Not the kind of publicity I would endorse, but hey, it's not my site! Which brings me to: "Second, I was making fun of self-proclaimed experts and trust me, Indians and Pakistanis are very well represented in DP. It wasn't meant to distinguish them by race." Interestingly misguided again. Especially when taken in context with your "those losers" comment. Here's where you could benefit from another important lesson. And I truly hope you're just a Blog contributor and not a self proclaimed 'SEO' or 'Internet Marketing' Expert. Have you ever heard of the word "perception"? Tell you what "Oh Boy". We can settle this debate with one swift and easy action. We can submit your comment via an Indian News feed with a link to this Blog. How about that? That would accomplish two things. First, it would clarify the issue of perception based on the feedback we would get. Secondly, it might even negatively impact Seroundtable's traffic ranking in that country. I'll await the site moderators reply and then proceed. Last lesson: What gets posted on the Internet stays on the Internet. For a very long time. I repeat, think before you post.

Jake

01/19/2010 11:48 pm

Cliff Examiner.com was REMOVED from Google News for infractions. Check the Google News help forum. Good God man Examiner.com's content doesn't even blip on Google's radar. What a maroon.

Clifford Bryan

02/06/2010 07:37 am

Jake, I can't go into detail with you brother but trust me. Examiner is owned by a multi billion dollar company. The infractions rumor is just a leak so Google will not upset regular bloggers. check Google stats for January using Comcast. They went down 44,000,000 searches. The same month they hit Examiner with "infraction". You think there going to let that go? The only reason they have not tried to buy Examiner is because examiner does not need the media. Google Clarity media group.

blog comments powered by Disqus