If Microsoft / Yahoo Deal Goes Through: adCenter Will Replace Yahoo Search Marketing

Jan 14, 2010 • 8:14 am | comments (3) by twitter Google+ | Filed Under Microsoft Bing Ads (formerly adCenter)
 

yahoo to become microsoft adcenterThere seems to be a lot of confusion out there in the paid search ad space. If the Microsoft & Yahoo do end up closing their deal, which seems likely to me, Yahoo Search Marketing will no longer exist.

The Yahoo Search Marketing console and campaigns you currently run will be either automatically imported into Microsoft adCenter or you will have to manually make that change. Microsoft adCenter will power the ads on Yahoo, Yahoo won't power those ads.

A WebmasterWorld thread seems to have a lot of confusion over this point. Advertisers seem to not want to spend too much time on either adCenter or YSM optimizing their campaigns in fear that the deal will go through and that time would be wasted. I for one think that this is still going to take a really long time, so go ahead and optimize the campaigns. But if the deal does go through and they do begin the migration, the migration will be from Yahoo to Microsoft, not the other way around.

Forum discussion at WebmasterWorld.

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Comments:

Santosh Sonawale

01/15/2010 07:54 am

It will be a sad news for Yahoo lover.. but some PPC professional may find it good, as managing YSM account without any Offline software like AdWords Editor is a big hurdle while handling YSM accounts.......

Santosh Sonawale

01/15/2010 07:55 am

It will be a sad news for Yahoo lover.. but some PPC professional may find it good, as managing YSM account without any Offline software like AdWords Editor is a big hurdle while handling YSM accounts.......

Michael Martinez

01/15/2010 06:14 pm

I don't see why it seems likely to anyone that the deal will go through. It's not like the DOJ hasn't heard plenty of arguments against it. When Microsoft and Yahoo! announced this deal at the end of July they were "hoping" for a quick approval. Instead the DOJ asked for more information. The DOJ has talked to a lot of people, including people in the SEO industry. CF Todd Friesen's article on Media Post from October 30, 2009 -- "Microsoft + Yahoo = Win for Google" (www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=116506).

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