Bing UK Out of Beta, But Too Soon?

Nov 19, 2009 • 8:49 am | comments (3) by twitter Google+ | Filed Under Bing Search
 

Bing UKAbout a week ago, Bing announced they have taken Bing UK (www.bing.co.uk) out of beta. They basically said, you can now get more relevant UK results when in the UK and searching in the UK. Here is a snippet from the blog post:

When you search for Football, what kind of answers do you expect to find. Well, I guess it depends on where you are doing the asking, if you are in the UK you probably don’t want to see NFL schedules. You probably mean what we in the US call soccer. Well today, millions of searchers in the UK can rest assured that Bing knows what they are talking about. We are excited to announce today that Bing in the UK is shedding its beta tag. We want to congratulate our pals over in the UK on a huge milestone.

A HighRankings Forum thread is taking issue with this. Two searchers from the UK were not satisfied with the localized version of Bing. They said:

I did a study yesterday and the example they provided (Football) still returns the NFL - something they said that the UK 'wouldn't be interested in'. The universal search results are even worse with US today results of 'American Football' being returned (and two images of an American Football).

You are certainly right, doesn't look like Bing UK has any UK inteligence, I just did a simple search for the word 'analyse' , and the no.1 result returned was spelt with a 'z' , looks like Bing has a long, long way to go yet eh Andy!

I personally tried a search for football in Bing.com and Bing.co.uk and I am seeing tailored results for each region. Yes, NFL.com comes up in the UK, but not in the top result. Since I am not from the UK, it is hard for me to judge.

Forum discussion at HighRankings Forum.

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Comments:

Neil Jackson

11/19/2009 02:07 pm

Searching for 'football' in the UK on Bing 9/10 sites re UK based sites only nfl.com ranked at 6 is US based. So not too bad.

No Name

11/19/2009 02:23 pm

Personally I think Bing has come a long way but is still not on par with Google. The results aren’t as relevant. Maybe coming out of Beta is a bit premature, time will tell.

sockyee

11/19/2009 02:47 pm

Compared with the initial period when they were launch, I think they have made significant inroads towards gaining more of the search engine market share. Search results now become more relevant and of course, with more of their products coming out from beta version, they will have good chance to be able to match google someday. Although they are still far behind but based on the progress that they have made, anything is possible.

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