Google News Finance Optimization

Oct 28, 2009 • 9:00 am | comments (1) by twitter Google+ | Filed Under Google Search Engine Optimization
 

Five months ago, I wrote a piece named Want Your Google News To Show Up in Google Finance? NASDAQ:GOOG which basically said, put the stock ticker in the title of your article and you're golden for showing up in Google Finance. That is, assuming you are already in Google News.

Well, we now have a new tip from Google themselves on how to optimize your content for Google Finance. Inbal from the Google News team said to markup your HTML or XML with the following tags.

<url>
<loc>http://mynewssite.com/article123.html</loc>

<news:news>
<news:publication_date>2008-10-31T03:30:00Z</news:publication_date>
<news:title>Companies A, B In Merger Talks</news:title>
<news:keywords>business, mergers, acquisitions</news:keywords>

<news:content_types>Subscription</news:content_types>
<news:stock_tickers>NASDAQ:A, NASDAQ:B</news:stock_tickers>
</news:news>
</url>

Adding these elements, along with the title change, should dramatically help you show up in Google Finance for that specific company.

Forum discussion at Google News Help.

Update: Inbal posted an updated version of the sitemap code you also included in your article and if possible she'd like to let the world know about the update. Her last post from here contains the updated code.

Previous story: Google Base/Merchant Feeds Temporary Processing Error
 

Comments:

Larry

10/28/2009 07:20 pm

thanks very much, handy tool

blog comments powered by Disqus