Google Warns, Don't Block AdSense Certified Ad Network

Oct 26, 2009 • 8:22 am | comments (3) by twitter Google+ | Filed Under Google AdSense
 

Last week, we reported that AdSense publishers are blocking the certified ad network partners and vendors for showing up on their ads because they think it is resulting in a lower earnings mark for them. I currently have a poll on that post, asking AdSense publishers if they are noticing a lower CTR and earnings from the 3rd party certified ad network. If you haven't, please take a few seconds to take the poll.

That post came from a WebmasterWorld thread, which now has Google AdSenseAdvisor coming in warning that publishers should not block this 3rd party network. Why? Simply because it has barely been rolled out yet. AdSenseAdvisor said:

Guys, this is not a good idea. I can't share the exact numbers, but I would be shocked if a single one of you were seeing any impressions whatsoever from Google certified ad networks yet. We're rolling this out slowly. Very slowly.

I know it's tempting to start fiddling with things when you see any variations in your earnings, but I'm telling you it's not a good idea to start opting out of things that are barely launched, especially given the potential for real upside in the longer term.

Wow, some really strong words from AdSenseAdvisor, something I would take note of, if you have or are considering blocking the certified 3rd party ad network.

Forum discussion at WebmasterWorld.

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Comments:

Lari

10/02/2010 01:13 am

I tried a implementing few Google recommendations over the last two months. I increased the number of ad blocks on my site from two to ten. cleared my filters and allowed certified ads. The result was complete disaster, with CTR and average CPC. Plus, it appears as if I have now been smart priced. I am now going back to where I started

Jonny

03/03/2014 04:00 pm

4 years later certified networks still suck!

VENAXIS

04/08/2014 05:37 am

Not to mention cheating the sensitive categories by categorizing ads in different niches. I have blocked all type of ads except for Video Games, yet I still see cheap dating ads all the time.

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