Bing's Geo Targeting Algorithm Needs Some Work

Jul 30, 2009 • 10:25 am | comments (1) by twitter Google+ | Filed Under Bing Search
 

Earlier, we noted how Bing, Microsoft's search engine, relied heavily on the meta language tag. Google's Matt Cutts even commented why using that method can lead to issues (don't you love it when the search engines nitpick at each other). In any event, Bing's geo targeting capabilities continue to plague some webmasters.

A WebmasterWorld senior member started a thread at WebmasterWorld with his issue with Bing's capability in classifying where his site is targeting. He said:

I've just been testing my most important keyword1 keyword2 keyword3 in both Show All and Only From The United Kingdom. All my sites are UK registered and UK hosted.

Show All and I'm #1 for my .com directory site and #2 for my .eu B & M site.

Only From the UK and I'm #1 for my .com directory site and no .eu site in sight anywhere!

Is Bing not aware that the UK is in the EU?

No, Bing is not aware that your site should be in the UK. Not yet at least. Maybe the BingHoo deal will give them some intellectual property on how to geo target a bit better.

Forum discussion at WebmasterWorld.

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Comments:

Jacob Stoops

08/03/2009 04:28 pm

I agree with this, and until Bing improves their search index's quality (and despite their pretty new design & advertising) I will continue to use Google as my primary search engine.

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