Should SEOs Prepare For Bing To Take Over Yahoo Search?

Jul 28, 2009 • 9:05 am | comments (1) by twitter Google+ | Filed Under Bing Search
 

I am so tired about writing about the Microsoft and Yahoo talks rumors, so I am sure you are tired reading about it. But over the course of the past week or two, the rumors that a deal is going to happen "soon" is pretty strong. Exactly when, is unknown, but the rumors seem really strong.

The question a WebmasterWorld thread asks is should SEOs start preparing? Even if we know a deal is going to take place, what should SEOs prepare for?

I remember in early 2004, Yahoo was shopping for search engines to buy, so they no longer have to be dependent on Google's search engine. They were expected to use Inktomi which an engine they bought earlier, but then they bought AllTheWeb and Alta Vista. They made changed to both engines and released their own flavor of Yahoo Search.

Back then, SEOs were preparing for a version of Inktomi, but it turned out to be it's own beast.

In my opinion, if Yahoo would do some deal with Microsoft, I really don't think we would see a Yahoo flavored Bing that soon. If any deal is announced, I suspect several months of discussions and announcements before anything changes with Yahoo Search. So I strongly doubt we need to prepare for a Yahoo flavored Bing today.

You should be thinking Bing anyway, cause that engine is getting a lot of buzz recently and market share is increasing (depending on who you ask).

Forum discussion at WebmasterWorld.

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Comments:

Michael Martinez

07/28/2009 05:34 pm

So far as has been indicated publicly, only an advertising deal has been discussed. At this time I see no indication that Yahoo! plans to get rid of its search technology, which is perfectly fine. They have a good search engine -- they just aren't marketing it. It would be disastrous for the Yahoo! technology to vanish from the industry. When they bought out the other search brands, their market share did not increase appreciably. Quite the opposite, more people turned to Google.

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