Google's Search Wiki & Universal Results Pushing Searchers To Page Two?

Jun 29, 2009 • 8:34 am | comments (2) by twitter Google+ | Filed Under Google Search Engine
 

There is an interesting conversation taking place at WebmasterWorld on the topic of page one results versus page two results. Senior member, Whitey, asks the question, should webmasters begin preparing their sites to rank well on page two over page one?

Why would anyone want to do this? Well, some webmasters are suggesting that the first page results are cluttered and polluted with universal results, including videos, news, local and so on. They think that in many cases, people will begin hitting the page two button and get results from that page.

Personally, if people are clicking over to page two, I am sure Google would be aware of that and pull many of the universal results off page one. The last thing Google wants is to make their searchers click over to page two, even though that means more air time on Google's servers (which means more ads). The reason is, searchers will become frustrated and switch to a competitor, such as Bing. ;-)

I suspect Google has noticed that searchers are clicking over to page two less often now. But I can be wrong and if I am, should you start thinking about page two optimization? Or no point in that?

Forum discussion at WebmasterWorld.

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Comments:

Michael Martinez

06/29/2009 03:40 pm

I'm sure it varies by query and interest but I have noticed many deeper clicks in search referrals than I used to over the past year or so. The decline in quality of Google search results over that period of time might explain the deeper clicks but I'm not ready to say that page two is increasing in importance overall.

Mladen

06/29/2009 03:41 pm

It is even easier to rank at page 10. And some people go to page 10. So perhaps SEO should try to optimize for page 10 :P

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