The Inside AdWords blog mentions that Google is now empowering advertisers to target their normal "desktop" ads to users on the iPhone, the T-Mobile G1, and other mobile devices with full-fledged web browsers. We acknowledged late last month that you can target ads to different platforms (be it a desktop/laptop computer or a mobile device with full Internet browsers), and now it's been officially confirmed by Google:
Amanda Kelly of Google says:
This new option will now allow you to display your ads specifically on these devices, create exclusive campaigns for them, and get separate performance reporting. We hope this option will help you more effectively reach your audience with the right message at the right time.
This all seems promising, but I think that a few people are suspicious about the same functionality. It may be best for Google to focus on geotargeting better to users with mobile devices and offering services that empower advertisers to leverage this traffic.
Forum discussion continues at WebmasterWorld.