Google AdWords Team Shares Insights into Google Optimization Center

Nov 21, 2008 • 8:50 am | comments (1) by twitter | Filed Under Google AdWords
 

Want some industry information about getting the most of your Google AdWords budget? Check out the Google Optimization Center, which gives you some great strategies depending on the type of industry you're in. PDF files are offered in each individual sector. Areas covered include automotive, education, health care, retail, travel, technology, local, finance, and business and industrial markets.

AdWordsPro Sarah explains how these documents can be used.

[I]f you run a travel site, you could download the travel optimization PDF for tips on ways to increase the ROI on your top trips.

What else can you get out of this? You'll know when to better target your campaigns (as Sarah says, there's no "one size fits all" method for advertising) and how to do it.

Forum discussion continues at Google Groups.

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Comments:

Piosenka

11/21/2008 04:48 pm

I was hoping that these PDFs were more personalized to the particular industry. Essentially, the PDFs contain all of the same content but just use a different example within the image areas. It seems contradictory to her message - but maybe I'm missing something.

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