Last week, an AdWeek article was published that noted that the iPhone, with its powerful capabilities, is changing the landscape of advertising. Google has reviewed options to make iPhone-only specific channels to target ads to searchers who use an iPhone on which to perform that search. The article explains:
Unlike phones that browse the mobile Web, the iPhone pulls up sites directly from the Internet. This means the ads users see, unless a publisher creates an iPhone-specific site, are the same as those viewed from a computer. The new option would in essence build a bridge between repurposing Internet ads for a mobile experience and creating a parallel structure for it.
Given the dominance of iPhone in the market (yet I do not have one and won't till they support Sprint...nu, Apple?), this all makes a lot of sense. The iPhone really does help users make better decisions; one forum member sees that there are more conversions than just clicks.
Forum discussion continues at Search Engine Watch Forums.