Google Officially Turns 10: Reflections of the Past

Sep 29, 2008 • 9:36 am | comments (2) by twitter | Filed Under Other Google Topics
 

Google BirthdayGoogle has finally acknowledged its 10th birthday with a logo that celebrates the beginning of Google and where it is today. In case you didn't notice, Google had two birthday logos, the one pictured and another one with the old Google logo donning party hats.

In case you wanted to know more about Google's 10th birthday, you can read about it here.

In a post describing Google's growth at Search Engine Land, Danny Sullivan explains that Google's success is called the "Google Hive Mind." He writes:

Rather than follow a rigid top-down master plan, the company's direction and success has been shaped by decisions often taken independently of how they'll benefit the company as a whole. But collectively, those decisions DO form a master plan, a hive mind that dictates what the company will do.

Danny's entire post deserves a read -- it takes you down memory lane among other things, but I'll summarize some points:

  • Google has been able to "organize the world's information" and expand upon this vision with many additional features.
  • Google ran into some concerns with contextual ads, but they went ahead with it anyway.
  • Google bought Blogger which caused some fear among competitors.
  • Gmail was relatively unplanned.

...and there's more. But all details are in Danny's writeup.

So, what are your reflections on Google's 10th birthday?

Forum discussion continues at DigitalPoint Forums and Sphinn.

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Comments:

MGA

10/01/2008 06:02 pm

There will be no service left on earth where you can not find Google as a competitor...:)

No Name

10/03/2008 05:47 pm

I had wondered if Google Knol would ever take off. I'd more or less forgotten about it. It'll be cool to see what they do with location based ads too.

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