Ever ask someone to add a link to your site as part of some link building strategy? Most people have encountered link building requests every so often in this sphere. Have you ever asked? Have you had success? Wiep Knol has explained why most link requests fail.
The end result? It depends on who, what, when, where, and why. For the "who," you want to be identifiable and more transparent than the person named Kelly who has a standard email address. Use your company URL, a portfolio link, etc.
The "what" comes down to whether or not you really care to provide some useful information. If you are providing the desired anchor text, you will likely be ignored. Give a summary and let the webmaster you pitched figure out what he or she wants to do with it.
Wiep also speaks about the other 3 W's -- when, where, and why. It definitely should give you some good tips on how you can request those links.
Forum discussion continues at Sphinn.