When is Yahoo Search Marketing Releasing a Desktop Editor?

Google has an AdWords Editor, Microsoft is testing adCenter Editor (beta), but there is no word from Yahoo on a desktop editor for their Search Marketing platform.

An old WebmasterWorld thread was recently refreshed with the question, when is it coming?

One member recently received a survey from Yahoo's Lori Love Vice President of Customer Solutions. The survey mentioned the editor, but had no hint as to when of if it will ever come. One advertiser was told by his platinum specialist that Yahoo advertisers may see something in the first quarter of 2009. He did add that the editor will be lacking many features that you currently find in AdWords Editor.

Yahoo has been under a lot of stress recently, primarily over their search ads division. I wonder if the editor is a priority right now for them.

Forum discussion at WebmasterWorld.

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posted rustybrick in Yahoo! Search Marketing at September 11, 2008 7:59 AM Comments (5)

Comments

Well, I will say that when Google released their editor it enabled me to do things that I would never have been able to otherwise. I'm absolutely certain it added 30% or so to my ad spend down the tail for many clients, and let me assist more clients become happier clients with the Adwords system.

Posted by Scott Clark at September 11, 2008 08:39

I agree with Scott. Adwords Editor is the biggest timesaver and the most useful PPC tool yet. It definitely helps me increase ad spend in Adwords.

Posted by Mel66 at September 11, 2008 09:06

Not having an editor tool makes it practically impossible to run tactical campaigns (where adtext & landing pages are required to change on short notice) with Yahoo. My view is it is the single largest thing they could do to increase advertiser spend.

Posted by Dan Fallon at September 11, 2008 09:26

Agree with all three comments. The time and effort are not worth the return in Yahoo for things I can edit in minutes in both Google and MSN.

Posted by Matt Soreco at September 11, 2008 09:31

I have multiple accounts with several campaigns and ad groups which contains keywords as I am optimizing my accounts periodically. I am looking for Yahoo SM Desktop Editor as Google AdWords and Microsoft AdCenter (beta) launched which provide excellent help to manage your accounts almost on marketers finger tips.

I don't know how much more time will Yahoo SM required to facilitate with that most demanded tool and surely will not only increase Yahoo Search Engines Marketers numbers but there SM revenue as well.

Note: I am the same person who received Yahoo's Lori Love Vice President of Customer Solutions email in this regards.

Thanks
Raheel

Posted by Raheel at November 18, 2008 03:59

When is Yahoo Search Marketing Releasing a Desktop Editor?

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