Is Google Changing Their Search Results HTML To Mess with Scrapers?

Aug 27, 2008 - 7:53 am 2 by
Filed Under Google

We have been covering the issues with search ranking checkers since beginning of this month. At first, we thought it might be related to WebPosition Gold only, but it was not, it impacted most, if not all, scraper based rank checking tools, checking Google's search results. A week ago, WebPosition Gold hinted that a fix is coming to their software, despite that Google hates rank checkers. But no fix has come yet, as far as I know.

To make things worse for rank checking products that scrape Google, it seems like Google is dynamically messing around their HTML structure to confuse the scrapers.

The continued discussion on this topic at WebmasterWorld shows signs of this. One member, pageoneresults, said:

Ah-ha, they've got some sort of dynamically generated thing going on with the output. Every 24 hours it is scheduled to generate a variation in the html output. Google just put it on auto-pilot after testing these past few weeks. < Me "Tin Hat" is always on during these types of discussions. :)

After that post, member sc0ttkclark said the format changed once again.

It seems like Google may have implemented a feature that is transparent to searchers but can totally mess up rank checking tools. This is not just impacted WebPosition Gold, but all scraper based tools, including the SEO Firefox plugin, which is being discussed at Cre8asite Forums.

Forum discussion at WebmasterWorld and Cre8asite Forums.

Update: Google's JohnMu directed me to a Google Blog post named Search experiments, large and small, where he said, "I imagine it might be more due to" that blog post. I was away when Google posted that, but as John said, it does look to be very related.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results &amp; Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 15, 2024

Apr 15, 2024 - 4:00 pm
Google Search Engine Optimization

Google Goes On Defensive On Its Search Quality & Forum Results Statements

Apr 15, 2024 - 7:51 am
Google Search Engine Optimization

Google Responds To The Verge Mocking Its Search Rankings For Best Printer

Apr 15, 2024 - 7:41 am
Google News

Google Threatens California: Tests Removing Links To Publishers & Pauses Investments

Apr 15, 2024 - 7:31 am
Google Search Engine Optimization

Google Crawl Budget Is Allocated By Hostname

Apr 15, 2024 - 7:21 am
Google AdSense

Google AdSense Publishers Reporting Huge RPM Earnings Drops

Apr 15, 2024 - 7:11 am
Previous Story: Google AdWords Marking "Great" Quality Scores as "OK"?