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Google has a policy that your display url must match your destination URL.
As most advertiser's know, having google.com show up in your ad, can drive a huge click-through rate. So what can you do to get google.com to show up in your display URL without breaking this rule?
Search Engine Watch Forums moderator, abbottsys, tested out a theory that actually worked for him. abbottsys created an ad for a search on ivf, the ad's destination URL goes to a search at Google for site:www.integramed.com/inmdweb/ ivf. So, as you can see, the ad's destination URL is google.com, but the search results are limited to a client's site. So, his ad was approved and looks like this:
abbottsys has noticed crazy improvements over his other ads. abbottsys said, "the new ad is blowing away my regular ad both in terms of CTR and conversions. Testing really does pay." Just as we thought. Great job and awesome test.
I wonder how much longer Google will allow such a test. If this sticks, maybe other advertisers will try it out. Very innovative and creative abbottsys.
Forum discussion at Search Engine Watch Forums.
Comments:
sam
06/24/2008 01:43 pm
You can do much better by doing a shopping search. http://www.google.com/products?q=site%3Awww.ohnuts.com%2F+jelly+beans&hl=en&show=dd
Barry Schwartz
06/24/2008 01:52 pm
Yea, but hard to sell IVF in a bottle always. ;-) For e-comm sites, your right.
Xurxo Vidal
06/25/2008 02:55 am
Awesome test - nice creative thinking that went into this one! Like you I wonder how long it will take Google to shut the door on it. Can always use this with and on the other engines...
No Name
06/30/2008 11:17 pm
"site:" is not allowed in the destination cell. is there a work around for this?