(2)
Most Google AdWords advertisers are aware of dynamic keyword insertion (also, good info here), which is a way to dynamically insert the searcher's keyword phrase in your ad copy. But there are other insertion tags available to advertisers, outside of the keyword tag.
A Google Groups thread lists the five available Google AdWords insertion tags for everyone, in one place. Here they are:
- {ifsearch:search}
- {ifcontent:content}
- {placement}
- {creative}
- {keyword}
Each is fairly self-explanatory for any of you who are at the level of using them. I just thought I would create a page that lists all the currently available insertion tags that can be used in Google AdWords.
Forum discussion at Google Groups.
Comments:
Saraswathy
06/19/2008 09:35 am
can any one explain about the insertion tags # {ifsearch:search} # {ifcontent:content}
Alireza Sefati
06/03/2011 06:35 pm
Ok no offense but it seems that you put this post here for sake of getting some SEO friendly content...this post doesn't have any valuable explanation for example I don't know what {ifcontent:content} does! If I have to click on another link to learn about it don't you think it means the content is poor?