A WebmasterWorld thread is suggesting that after his site was hit by the PageRank penalty from several months ago, he has been getting more qualified advertisers. Here is what this publisher is saying:
I've noticed an increase in quality advertisers since Google de-ranked our resource pages.
We used to get tons of advertising requests from sites just for our PR...we also had to refuse many of them for being off topic and low quality sites. These sites are no longer contacting us, but better sites are now advertising. They get the targeted traffic and it looks good having them as a resource.
Now, even though the PR went down, our site ranking is still high in the search engines because it is a quality content site. They didn't dink us in search ranking, just in advertiser PR.
This site has been hit with the same PageRank penalty. Have I seen a decrease in the number of people requesting I exchange links with them? Far from it. But I think there may have been a drop in the number of requests to just buy PageRank. So, on that level, I do agree - it saves me a lot of time in terms of weeding out the bad advertisers from the good.
So less advertisers are requesting to "buy PageRank" and more advertisers are interested in actually promoting their product/service and/or supporting this site. Which is exactly what I want. I also assume this is exactly what Google wanted, so can this turn into a win-win situation for Google and publishers? I certainly hope so.
Forum discussion at WebmasterWorld.