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Search with Microsoft Live, get cash back. That's the new mantra behind Microsoft's Live Search Cash Back program, which has its own dedicated homepage and works like this: you search for a product using Live, buy the product through the search engine, and then save. The site explains "Every time you make a qualifying purchase, we'll send you an email to confirm your Live Search cashback savings. When your cashback account reaches a balance of at least $5, you can claim your cold, hard cash."
Here's a screenshot of the interface:
It's an interesting system, though it does show the great lengths Microsoft is taking to get a share of the search pie. Will it work? I think it could, as long as people are using the search engine regularly for this purpose and if they're finding what they're searching for.
Forum discussion continues at Search Engine Watch Forums and additional blogosphere discussion is at Techmeme.
Comments:
Leafgreen
09/09/2010 03:42 am
It only took two years for Bing and Microsoft Live Cashback to end the program as of July 30, 2010. http://www.bing.com/shopping/pages/faq.aspx?FORM=R5FD29#WhenMicrosoftDiscontinueCashbackProgram Since then, I have been using the cashback program at Paymentkey.com as a replacement. Definitely not as may stores, but enough (Walmart, Buy.com, Macy's and the like).