Big News for Publishers: Google AdSense Now Supports Third-Party Ad Serving Technology

May 20, 2008 • 7:36 am | comments (4) by twitter Google+ | Filed Under Google AdSense
 

Google announced that AdSense (the AdWords content network) now supports the use of third-party ad serving techniques and technologies. I am not sure if most publishers understand the significance of this. Many large companies would not even think about placing an ad on a publisher's site without being able to track the results of those ads (impressions and clicks) through a third-party ad serving intermediary. Got that?

What this now brings to AdSense are major agencies and advertisers with large budgets, who are now more willing to dip their ad budgets in Google's content network. More advertisers with bigger budgets means more money for AdSense publishers.

There are a few requirements for these ads to show up on AdSense publishers sites.

(1) You must opt into image ads (2) Enable advertisers to target your AdSense channels (3) Opt into placement targeting

If you have all three, then you can now enable advertisers to place these ads on your site.

Will the ads look different? Yes, they shockingly won't contain the 'Ads by Google' text near the ad. Even more of a reason for larger advertisers to use the Google content network.

Will the ads act differently? Yes, they will open in a new window as opposed to staying in the same window.

Which third party tracking vendors are certified?

(A) North America: Ad servers include DoubleClick DFA and Mediaplex/ValueClick (B) North America: Rich media include DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, Pointroll, and Unicast. (C) North America: Research include Dynamic Logic/Safecount, Factor TG, IAG, and InsightExpress.

You may need to update your privacy policy to include more details about these third-party tracking techniques. More on that over here.

Can you block these ads? Many you can by using the competitive ad filter, but the third-party Flash ads you cannot block without contacting Google.

Here are three videos from Google on 3rd-party ad serving to help explain it better. It is a three part series by one of our favorite Google personalities, Maile:

Forum discussion at Google Groups, Cre8asite Forums and WebmasterWorld.

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Comments:

No Name

05/22/2008 11:11 pm

Thanks for a great post. I had heard about this recently and did not really understand what it was about. The videos from Google about third party Ad serving were great. I understand it a little better. As an Adsense publisher I will certainly implement your suggestions when selecvting my advertisements.

Tony

05/25/2008 05:14 pm

This is cool. It increase the earning potentials. But not sure if the earnings are better or worse than Adsense. Guess that depends very much on how Google split the commission.

Plax

05/25/2008 05:16 pm

Great video. Now I need to go enable the Image display over at then Adsense since I always use "tect" only for the ads.

Steve Renner

02/27/2009 02:57 am

Wow cool post, I am learning more about this technology. I think I can use this for my business!

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