Over the weekend, Microsoft finally backed off Yahoo and has decided to pull their offer to buy Yahoo and also decided they would not pursue a hostile takeover of the company. That sums it up basically. Now, if you want to read more, let me send you to Search Engine Land where we covered the news extensively.
- Microsoft Yanks Its Offer For Yahoo
- Leaving Las Yahoo: Microsoft's $5 Billion Mistake?
- Yahoo Next Steps: Google Deal, AOL Purchase & Pleasing Investors
Many now believe Yahoo will begin outsourcing their search ads to Google. The advertisers want it based on the past test, it seems like Yahoo and Google both enjoyed it. So we should hear some news on that this week.