Advertiser Dreams May Come True: Yahoo May Boost Google Ads Again

 

Last night, the big news was again Microsoft/Yahoo/Google business dealings. You can see all the headlines at Techmeme, including (1) Microsoft might start the hostile takeover today (tomorrow) and (2) Yahoo might announce they will continue to carry Google ads on the Yahoo search network. Greg Sterling has a post on that news at Search Engine Land.

I know that many advertisers would be delighted if Yahoo used Google's AdWords network as their ad base. We have positive feedback from when Google powered Yahoo's ads just a couple weeks ago. So, if Yahoo continued this test and made it a full deal, I know many advertisers who would be delighted.

I am sure there would be many who would be upset, but I think more would be happy. Out of curiosity, let's poll our readers on this. Would you be happy if Google powered Yahoo's search ads in the future?

Forum discussion at DigitalPoint Forums.

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Comments:

Jaan Kanellis

05/02/2008 11:23 pm

I wont mind it as long as I can opt out of all traffic except Yahoo search. And even then I want to be able to turn it off.

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