At a Cre8asite Forums thread, a user is looking for guidance on how to compile a SEO strategic document. What would be contained in such a document?
The first step in writing a document like this is determining your audience and asking who is going to read this strategy document. Once that's set, you can think of other goals, particularly the company goals and the departmental goals.
But be careful. Don't make promises you can't deliver:
I'd also try to be easy on predicting awesome sales. It is better to underestimate and be a winner later, then overestimate now and be seen as underachiever. Even if in the latter variant, you've done exceptionally well.
What do you think? Forum discussion continues at Cre8asite Forums -- and the final outline for the SEO strategies document is revealed.